Divisions

We are driven differently and think about developing deeper relationships with your Guests centered on a collaborative, transparent partnership.

Our 360° Advantage

Our Global Planning, Global Sales and Hospitality Divisions provide award-winning, comprehensive leadership at every step – from conception to experience success. The Legends signature approach encompasses each division to ensure that every consumer touch point features the absolute best connection – to achieve the ultimate experience for each Guest.

With every assignment, our team of industry experts works collaboratively with team owners and executives, stadium operators, athletic departments, municipalities and attractions, providing them with solutions that take their Guest experiences to new levels of excellence.

Global Planning

Our accurate international insight creates and sets precedent. With nearly three decades of advisory, planning and management for the world’s iconic venues and brands, our Global Planning division innovates and leads the industry with the most precise financial market analysis, project management and analytics for the sports, entertainment and leisure industries.
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Global Sales

We excel for the world’s iconic brands – on every level. Our Global Sales division offers best-in-class processes and infrastructure, built on a foundation of precise systems, training and culture. With more than $5 billion in sales and sponsorships worldwide, our structured approach delivers proven results in both revenue and service.
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Hospitality

We create the experiences around the world that Guests love. Built from our award-winning operations at the most iconic venues in sports, our Hospitality division creates stellar partnerships, embodies a champion-level quality and provides an unparalleled excellence in service. We strategically combine tradition with continual innovation – to provide an always-new level of excitement in the Guest experience.
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“The team at Legends has provided expertise, energy, and countless innovative ideas for our athletic department. They understand the 360 degree event experience from food and beverage, sponsorship, premium sales, market feasibility and fan engagement unlike any other group in college athletics today. In many ways, they serve as an extension of our staff with a true understanding of the expectations of our brand and the expectations of our guest and donor base.  As we embark upon a major renovation at the historic Los Angeles Coliseum, we are glad to have the team at Legends by our side.”

Mark Jackson
Chief Innovation Officer
University of Southern California Athletic Department

Corporate Support

Legends’ fine corporate culture of stellar service also includes several additional features of distinction – Legal, Administration, Communications, and Creative Services – that provide our partners and clients with industry leading results.


Legends University

Legends University

Our vital company culture and effective processes are shared with and instilled in our teams in Legends University, our signature, strong foundation of employee training – backed up with continued guidance and mentoring. We offer industry-leading instruction in online, classroom and on-the-job programs and curricula.

Guest Experience & Engagment

Fan Experience & Engagement

Our #1 priority is ensuring our Guests have excellent experiences in your venue and keep coming back for more. Our processes and practices, driven by our passion for customer service, have been refined to ensure a superior experience that results in happy Guests and memorable experiences.

Executive Transition Team

Human Capital

Once a partnership is green-lighted, our team of professionals mobilizes on site to start the process of implementing our strategic transition plan.  Based on a uniquely designed roadmap, they jump right in, get fully immersed in your culture and begin to provide guidance, support and initial oversight to get started effectively and efficiently.

Community & Environment

Charitable partnerships and outreach make life better in the communities where you do business. We are fully supportive and full participants in programs and initiatives that advocate for the not-for-profit community, along with championing our dedication to diversity. Please see some samples of our work and initiatives here.