Global Planning

International leadership and precision for the world’s most iconic venues and brands.

“Our partnership with Legends has been fruitful on many levels.  They have immersed themselves in our culture, learned our fan base and helped us to truly figure out ways to enhance our operations while simultaneously elevating the matchday experience.  Their industry expertise and collaborative approach has proven to be a wonderful fit for us, and our sales continue to grow.”

Tom Glick
Managing Director
Manchester City FC


Legends Global Planning is the leading management consulting, advisory and planning firm for the sports, entertainment and leisure industries.  With acclaimed acumen and understanding of brands and consumers on every continent, we assist our clients from the earliest stages of project planning through the completed construction and Guest debut of a venue.

Our professionals bring you international knowledge and depth to provide data, analysis and solutions to equip clients for discernment and accurate choices in today’s competitive marketplace. The Legends Global Planning team brings you the assurance of essential wisdom, information and guidance for continual success.

Precise Financial Market Analysis

Through our wholly owned subsidiary, Conventions Sports and Leisure (CSL), Legends provides focused research and consulting for professional sports owners and franchises, collegiate athletic departments, municipalities and convention centers.  With more than 150 years of collective experience and more than 1,400 successful projects worldwide, we have helped clients understand the market dynamics to make the best decisions for their brands and venues.

Our involvement in venue developments in major markets across the globe gives us unmatched insight into the business of brands in all sectors of sports, entertainment and leisure. The in-depth analytic skill and expertise of CSL is augmented by our Global Sales team, helping you to maximize revenue streams within your development project.

Stellar Project Development

Legends’ acclaimed Project Development expertise is built on an all-encompassing understanding of venues – from vision, to concept, to construction, and to operations.  Our stellar project management leadership will help lead and generate your business wins with a design and construction plan and implementation that carefully incorporate all of the specific features and facets of your venue.

We take a collaborative approach that always enhances the Guest experience and generates incremental revenue, with continual efficiency to reduce project time and costs. The Legends team has been involved in some of the nation’s biggest public assembly projects, comprising upwards of $15 billion.

Intelligence in Analytics

Analytics and insights equip you with the essential acumen and understanding of your Guests – and can even help you predict their future behavior and purchases.

We start by capturing data from an array of streams, including such detail as the data from the POS system.

We use statistical tools to analyze the data, and establish actionable insights unique to your business – to help you build to win. With our signature Legends analytics approach, we’re poised to provide you with intricate, intimate knowledge of your Guests, leading to always-stronger connection, customer satisfaction and increased revenue.