Case Study: Southern Methodist University

Services

Premium and Individual Ticket Sales

Background

Once rich with a loyal and passionate athletic following, SMU was finally poised to return to prominence with a move to the Big East Conference, newly renovated football and basketball facilities, and the hire of high profile coaches.

Engagement

With SMU’s campus closely located to Cowboys Stadium, Legends had been a friend of the program for a while. After doing some consulting work in making pricing and package recommendations, Legends quickly decided that the best way to make a significant impact would be to hire a dedicated sales team trained The Legends Way to focus on SMU.

Results

  • Experienced a growth of over 430% since hiring Legends on 5/1/12 compared to the entire 2011 season.
  • Generated over $1.5M in new business revenue
  • Sold over 4,312 new football season tickets
  • Sold over 5,000 group tickets

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