Case Study: Southern Methodist University
Premium and Individual Ticket Sales
Once rich with a loyal and passionate athletic following, SMU was finally poised to return to prominence with a move to the Big East Conference, newly renovated football and basketball facilities, and the hire of high profile coaches.
With SMU’s campus closely located to Cowboys Stadium, Legends had been a friend of the program for a while. After doing some consulting work in making pricing and package recommendations, Legends quickly decided that the best way to make a significant impact would be to hire a dedicated sales team trained The Legends Way to focus on SMU.
- Experienced a growth of over 430% since hiring Legends on 5/1/12 compared to the entire 2011 season.
- Generated over $1.5M in new business revenue
- Sold over 4,312 new football season tickets
- Sold over 5,000 group tickets