Shervin Mirhashemi


Shervin Mirhashemi

Shervin Mirhashemi is the CEO of Legends and serves on its Board of Directors.

A well-respected industry leader, Shervin has held executive positions for numerous global organizations driving strategic business expansion, revenue growth and operational excellence.  

As CEO of Legends, Shervin has spearheaded the company’s initiative to redefine structure, culture, operations, and sales strategy, through its Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise and Global Technology Solutions divisions—employing a 360-degree service solution across all business verticals that is fueled by data and analytics. He has cultivated an array of best-in-class services, which include market feasibility; project development; premium suites and ticket sales; naming rights; sponsorship; hospitality; retail and special events; and technology solutions. Legends operates across marquee industries including professional sports, collegiate properties, attractions, entertainment, and conventions and leisure globally, with Shervin setting the long-term strategic vision of the company and leading day-to-day business operations for Legends.

Since he joined the company in 2013, Shervin has increased Legends’ portfolio, developing new avenues of business globally, which has led to unprecedented growth across all divisions. Total revenues have increased more than 800% and the company’s portfolio has grown more than tenfold. Additionally, Shervin has created several new divisions across the company that have become key drivers of the integrated business platform.

Shervin joined Legends after more than two decades as a leading executive in the sports and entertainment space. Earlier in his career, he held numerous roles in business and legal affairs across various industries. Shervin received his J.D. from the University of Southern California and holds a B.A. in Biomedical Engineering from University of California San Diego.

He resides in Southern California with his wife, Alex, and their two children. Shervin is an active member of his community serving on behalf of several organizations, including as a Board Member for Legends for Charity benefitting St. Jude Children’s Research Hospital.