PRESIDENT & CEO
Shervin Mirhashemi, President and Chief Executive Officer at Legends, also serves as a member of Legends’ Board of Directors.
As President and CEO, Shervin has spearheaded the company’s initiative to redefine structure, culture, operations and sales strategy, through its Global Sales, Global Planning and Hospitality divisions—employing a 360-degree service solution across all business verticals. He has cultivated an array of best-in-class services, which include market feasibility; project development; premium suites and ticket sales; naming rights; sponsorship; hospitality; retail and special events; and technology solutions. Legends operates across marquee industries including professional sports, collegiate properties, attractions and entertainment globally, with Shervin setting the long-term strategic vision of the company and leading day-to-day business operations for Legends.
Since he joined the company in 2013, Shervin has increased Legends portfolio, developing new avenues of business globally, which has led to unprecedented growth across all divisions. Total revenues have increased more than 500% and the company’s portfolio has grown tenfold. Additionally, Shervin has created several new divisions across the company that have become key drivers of the integrated business platform.
Shervin joined Legends after more than two decades in the sports and entertainment space. Most recently, he held the position of President of Global Partnerships at a leading sports, entertainment and music company, where he oversaw the management and operation of the company’s global revenue streams including sponsorship, naming rights, premium and partnership sales, servicing and activation. Earlier in his career, he held various roles in business and legal affairs across various industries.
Shervin received his J.D. from the University of Southern California and holds a B.A. in Biomedical Engineering from University of California San Diego.
He resides in Southern California with his wife, Alex, and their two children, where he is an active member of his community serving on behalf of several organizations.