PRESIDENT & CEO
Shervin Mirhashemi is President and Chief Executive Officer of Legends. He also serves as a member of Legends board of directors.
As President and CEO, Mirhashemi has spearheaded the company’s initiative to redefine structure, culture, operations and sales strategy, through its Global Sales, Global Planning and Hospitality divisions—employing a 360-degree service solution across all business verticals. He has cultivated an array of best-in-class services, which include market feasibility; project development; premium suites and ticket sales; naming rights; sponsorship; hospitality; retail and special events. Legends operates across marquee industries including professional sports, collegiate properties, attractions and entertainment globally, with Mirhashemi setting the long-term strategic vision of the company and leading day-to-day business operations for Legends.
Since he joined the company in 2013, Mirhashemi has increased Legends portfolio, developing new avenues of business globally, which has led to unprecedented growth across all divisions. Total revenues have increased more than 400% and the company’s hospitality portfolio has more than quadrupled. Additionally, Mirhashemi has created several new divisions across the company that have become key drivers of the integrated business platform.
Mirhashemi joined Legends after more than two decades in the sports and entertainment space. Most recently, he held the position of President of Global Partnerships at a leading sports, entertainment and music company, where he oversaw the management and operation of the company’s global revenue streams including sponsorship, naming rights, premium and partnership sales, servicing and activation. Earlier in his career he held various roles in business and legal affairs across various industries.
Mirhashemi received his J.D. from the University of Southern California and holds a B.A. in Biomedical Engineering from University of California San Diego.
He resides in West Los Angeles with his wife, Alex, and their two children, where he is an active member of his community serving on behalf of several organizations.