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Chief Merchandise Officer, Legends Global Merchandise

Bruce Lynch oversees event retail sales, purchasing, creative development, and visual merchandising. Prior to joining MainGate, Bruce spent 10 years at the Indianapolis Motor Speedway as the Director of Retail Sales & Operations, overseeing all aspects of event retail, food & beverage, and the photo shop. He also spent eight years with JC Penney managing numerous departments within that company.


Bruce holds a Bachelor of Science degree in Business Administration from the University of Missouri-St Louis with an emphasis in Marketing and Management. Bruce is married and is the father of six boys with one grandson.