Senior Vice President, Revenue & Merchandising, Legends Global Merchandise
Mike Loparo joined Legends in 2008 as the General Manager of Legends Merchandise at Yankees Stadium. Mike brings more than 21 years of merchandising experience to Legends. Mike’s work on behalf of Legends has helped garner Yankee Stadium multiple awards in the merchandising field- most notably, Yankee Stadium earned MLB’s 2010 & 2012 Stadium of the Year. Mike spearheaded the retail operations at Yankee Stadium for many successful high-profile events including the 2009 World Series, concerts by world-renowned platinum selling artist Jay Z, and several College Football games highlighted by the Inaugural Pinstripe Bowl.
Prior to working at Legends, Mike worked at the National Football League for 14 years as the Senior Director of Licensing. While at the NFL Mike was involved in the marketing of all 32 teams’ consumer products.
Prior to joining the NFL, Mike was the Vice President of the Arena Football Leagues Licensing and Sponsorship Division. At the AFL, Mike worked closely with ESPN in all business facets to properly promote the Licensing and Sponsorship division on ESPN and their family of networks.
Mike holds a bachelor’s degree in business from The Ohio State University.