Legends Global Planning
Jay Lenhardt, Principal, Legends Global Planning, has over 24 years of experience providing market research and financial planning for sports and entertainment facilities including stadiums, arenas, ballparks and other public assembly venues.
Jay has advised over 800 clients spanning professional, collegiate, minor league, municipal and amateur sports projects focused on areas such as market demand, customer satisfaction, operational efficiencies, building programming, financial projections, economic and fiscal benefits, funding, return on investment, enterprise valuations and other services. Examples of Jay’s projects include AT&T Stadium, Amon G. Carter Stadium, Audi Field, Bankers Life Fieldhouse, Kyle Field, Lambeau Field, MetLife Stadium, McLane Stadium, Moody Coliseum, Target Field and Yankee Stadium.
Prior to joining Legends Global Planning, Jay was a Principal with Conventions, Sports & Leisure International and a Senior Consultant at PricewaterhouseCoopers.