Senior Director, Collegiate Partnerships
Dan Jankoski, Senior Director of Legends Global Sales, is responsible for expanding Legends collegiate athletics business, as well as the on-going implementation of “The Legends Way” across existing partnerships. Under his leadership Legends supports and assists with driving success at partnerships with marquee institutions to assist in maximizing revenue opportunities across Ticketing, Fundraising, Premium Seating, Digital Marketing, and Data & Analytics.
Prior to his current role, Dan led partnerships at University of Wisconsin, Villanova University, and the University of Notre Dame, as well as Legends partnerships with the Jacksonville Jaguars (NFL) and the New York Red Bulls (MLS).
At Wisconsin, Dan led efforts to assist in the marketing and development of Camp Randall’s upcoming renovation of Camp Randall stadium, the CR Future Project, a $77M comprehensive renovation of the south end zone. Once completed, this project will provide various new premium seating options with Camp Randall, Wisconsin’s football stadium. In addition to the premium seating offerings associated with the renovation, led the team to oversee and manage various areas within Wisconsin Athletics, Ticketing, and Development and Marketing departments. Dan’s focus with the goal of driving revenue around the new premium seating offerings, athletic ticketing (football, men’s basketball, men’s hockey), annual athletic donations, and grow the overall connectivity and engagement with all Badger fans.
At Villanova, Dan developed, and executed the sales strategy for all premium and general seating inventory associated with the Villanova University’s $65 million renovation project of Finneran Pavilion, the University’s on-campus basketball arena. Results of the project’s sales campaign exceeded all sell through, capital seat revenue, and annual seat revenue goals. Resulting in 100% sell through, exceeding Capital Gift revenue 20% over the initial goal and generating an additional in annual seating revenue that resulted in 10% over goal. Additionally, Dan and team strategized and executed two full arena re-seating processes leading into the 2017-18 and 2018-19 Men’s Basketball seasons.
Prior to Villanova, Dan played a led role in all fascinates of Legends partnership at the University of Notre Dame. As the Premium Sales and Inside Sales Manager, Dan assisted in the development and execution of the sales strategy for all new premium seating and corporate hospitality inventory related to the University’s $400 million Campus Crossroads Renovation project at Notre Dame Football Stadium. In addition to his responsibilities associated with the Campus Crossroads Renovation project, Dan managed an Inside Sales team (10) developing and executing sales campaigns including premium, season, partial, and group packages for Notre Dame Football and Men’s Basketball.
Dan is a 2011 graduate of James Madison University in Harrisonburg, VA. A native of Princeton Junction, NJ, Dan now resides in Madison, Wisconsin with his wife, Megan and sons, Davis and Owen.