At Legends International, we bring Legends expertise to clients in markets outside of the United States. We offer the same 360-degree approach to imagining, planning and delivering innovative solutions that draw guests and drive profits.

From concept generation and market research through ticketing, sponsorships, operations and exceptional guest services, we deliver it all, across Europe, Africa and the Middle East. Our experts work seamlessly with our colleagues in the United States to ensure that we remain at the cutting edge of innovation and delivery.

Local Market Insights

We combine the specialized knowledge and stellar track record of our United States operation with our uniquely European expertise, sensibility and local market insights. With experts on the ground in the many countries we serve, we are able to operate in many languages and reflect the unique attributes of different markets.

Full Capabilities & Expertise

Our leadership team is based in London and includes experts across Global Planning, Global Sales, Hospitality and Attractions. Since establishing our Food & Beverage Joint Venture F3 at the Etihad stadium and the acquisition of International Stadia Group in 2016, we have built a team of leaders with expertise across the full range of Legends offerings. Today, our Legends International clients are some of the world’s most recognized names in sports, business and entertainment.

Look to us to fill seats, wow guests and ensure success at every stage of your project.

International Services