Ray Bianco

SENIOR VICE PRESIDENT, MARKETING

GLOBAL ATTRACTIONS

Ray Bianco currently serves as Senior Vice President of Marketing for Legends Global Attractions. Ray and his team collaborate with our project management and operations teams to create unforgettable guest experiences.  He’s curated many important aspects of the visitor journey: branding and campaigns; advertising, press, and owned media; our unique approach to admissions packages, pricing, and promotions; driving innovation in group sales, hospitality and special events; as well as valuable corporate partnership platforms.   

Prior to joining Legends, Ray built an impressive career spanning more than two decades in entertainment and sports. 

At the Madison Square Garden Company, he led marketing partnerships for the iconic portfolio sports and entertainment venues including The Garden, Radio City Music Hall, the Beacon Theatre, The Forum, The Chicago Theatre, and the Wang Theatre (Boston).  During his tenure, Ray’s programs moved millions of tickets; and attracted well-known brands to entitle and support live concert series, artist residencies, theatrical productions, and national tours. 

While at Alloy Media and Marketing in Los Angeles, Ray developed national campaigns successfully launching dozens of major motion pictures from Columbia Pictures, Warner Bros Pictures, Universal Pictures, DreamWorks Pictures, Buena Vista Pictures and many more.

Ray is an avid international traveler.  He is an attraction enthusiast, relishing every museum and exhibit.  He loves to cruise and travel by railroad whenever presented an opportunity.  He resides in Northern New Jersey with his partner.