Dan Petty

Senior Vice President of Merchandise & Retail Operations


Dan Petty is Senior Vice President of Merchandise & Retail Operations with Legends Global Merchandise. Petty joined MG in February 2009 as Program Director for the newly acquired NFL partnerships. Petty successfully launched four NFL partnerships overseeing all aspects from store remodels to merchandise line development to game day operations.

In 2018, Petty moved into his current position where he leads a team to manage the ISC (NASCAR) partnership including Daytona International Speedway, as well as, 12 other NASCAR owned tracks throughout the Country. Petty manages the buying department in Indianapolis and works with the Event Team to merchandise and sell at each of the tracks with the goal to be the premier event retail and merchandising company in the country.

Prior to MG, Petty spent 11 years with the Indianapolis Motor Speedway and 15 years with the JC Penney Company.