State Fair of Texas Case Study


The State Fair of Texas named MainGate (now Legends Global Merchandise) their Official Merchandise Partner with the goal of increasing the quality of their merchandise assortment, maximizing merchandise sales and providing outstanding customer service.


Using fifty plus years of experience in the event merchandise industry, MainGate designed and produced all merchandise creating a fun filled and energetic merchandise line. MainGate merchandised custom trailers with the unique merchandise line and provided a team to handle sales at the month long event.


MainGate generated more income for the State Fair of Texas on Opening Weekend in 2012 than the fair had generated in the previous 10 years combined using their in-house retail operations team. Sales have grown double digits each year since.