Banc of California Stadium Case Study

PROJECT DESCRIPTION

Banc of California Stadium is a 510,000 square foot facility with vast amounts of open air, 86,000 square feet of customized hybrid Bermuda grass, with 22,000 seats spread over four unique and inter-connecting stands. This LEED Silver Certified stadium is the largest building area stadium in Major League Soccer (MLS). There are 3 clubs, 35 suites, 1,700 club seats, and 100 loge box seats. 190,000 square feet of ETFE roofing is supported by arching trusses that not only give the stadium’s signature architectural shape but also reflects solar heat and work to minimize light spill and sound transmission to adjacent neighborhoods.

The stadium complex also includes a separate but attached 365-day commercial building (Ancillary Building) that has multiple restaurants, a team store, and a rooftop event planning space. The Ancillary Building can be vertically expanded with all floors connected to the stadium. A 250-car VIP parking lot is located on property. Ample existing parking exists within Exposition Park making this site unique in urban Los Angeles.

LEGENDS’ ROLE

  • Legends Project Development (LPD) – Owner’s Representative / Project Manager
  • CSL – Analytical Studies in support of equity and debt valuations
  • Legends Hospitality – Food & Beverage Service
  • Legends Global Sales – Premium Sales & Ticketing
  • Legends Global Partnerships – Venue Naming Rights, Sponsorship & Partner Sales, Kit Partnership

RESULT

Banc of California Stadium is one of the finest examples of a fan-friendly sports and entertainment venue. Clearly challenging the MLS status quo, the LAFC franchise chose to be different and in doing so caught the eye of the world. Visitors from Latin America, UK, EU, the Middle East, and Asia have all proclaimed this small venue a roaring success. Some have even said it is the finest soccer stadium in the world.

LPD led Legends’ 360 engagement, maximizing Ownership ROI. This aligned budget and revenue goals, helped inform relationship engagements, and led to satisfied fulfillment. The project’s MBE/DBE participation achieved impressive results, exceeding all the benchmarks established in the Development Agreement. The project also opened one month ahead of schedule.

See also: LPD_Case_Study