Florent Coulon


Florent Coulon is the Vice President of Sales at Legends International and is responsible for delivering first-class service to existing partners in the European market, in addition to prospecting new business opportunities across the region.

During his more than 15-year career, Florent’s sales experience has spanned across a variety of roles within the sports industry, focusing on premium hospitality sales, client management, business development and events.

Most recently, Florent served as the Director of Hospitality at Olympique Lyonnais, a French football (soccer) club competing in Ligue 1. Florent’s responsibilities included premium sales, service and operations, in addition to taking the lead on development and sales of corporate offerings for the club’s new stadium. Previously, Florent was a Senior Sales Manager at Wembley Stadium for six years, with overall responsibility for sales and all ad-hoc event hospitality. Major events included the annual NFL International Series, 2013 UEFA Champions League Final and 2012 Olympics in London.

Florent received his Master’s in Sports Economy and Management at Paris-Dauphine University and is fluent in both English and French. He also completed a specialized post-graduate program, focusing on communication and event management at the Kedge Business School in Marseille.