Todd Fleming

VICE PRESIDENT & GENERAL MANAGER, GLOBAL SALES

Todd Fleming joined Legends in May of 2010 and serves in the capacity of Vice President and General Manager for Legends Global Sales and is a 2018 recipient of the prestigious Sports Business Daily/Journal “40 Under 40” award.

Fleming, on behalf of Legends defines and establishes new partnerships Internationally and Domestically across the Professional Sports landscape with the focus on maximizing revenue generation.

While at Legends Fleming has overseen the Atletico de Madrid/Wanda Metropolitan Stadium project which opened in September 2017 and the AS Roma/Stadio della Roma Stadium project in Roma, Italy. In addition to these industry changing projects Internationally Fleming has played a critical role Domestically on SoFi Stadium in Los Angeles home of the Los Angeles Rams and Los Angeles Chargers, Allegiant Stadium in Las Vegas home of the Vegas Raiders, George M. Steinbrenner Field Renovation for the New York Yankees and Circuit of the Americas. Notable new projects Fleming is working on for Legends are the Columbus Crew’s New Stadium project in Downtown Columbus, Ohio and the United States Golf Associations U.S. Open in 2023 taking place at Los Angeles Country Club, which will host the tournament for the first time ever and it will be the first time Los Angeles has held the prestigious annual tournament in 75 years.   

Prior to joining Legends, Fleming served as the Vice President of Sales and Service for the Charlotte Bobcats and Time Warner Cable Arena of the National Basketball Association. In this role Fleming oversaw the Bobcats and TWCA’s Suite department, Premium sales division, Season Ticket sales staff, Group sales staff, Inside Sales staff and Service staff.

Prior to joining the Charlotte Bobcats organization Fleming held the position of Sales Manager for the Dallas Cowboys and Cowboys Stadium. In this role Fleming was responsible for the development of a sales staff, the sale of season tickets, club seats and suites for the Cowboys. Cowboys Stadium holds the distinction of being the largest sports sales project in the industry. Fleming was a key member of the management team that led the project to generate the most revenue ever produced from a new stadium development.

Prior to joining the Cowboys organization Fleming served as the Director of Ticket Sales for the New Jersey Nets of the National Basketball Association. In this role Fleming was responsible for the development of the Nets Sr. Level Sales staff and Inside Sales staff. These staffs were responsible for selling suites, premium seating, season tickets and group ticket packages and set franchise sales records during the 2005-2006 & 2006-2007 seasons and assisted in the strategic planning for The Barclays Center sales campaign.  

Before coming to New Jersey and the Nets, Fleming served as Manager of Ticket Sales for the Miami Heat. Fleming was responsible for overseeing the Inside Sales department and the Group Sales department in Miami. During Fleming’s tenure with the Heat they set franchise records in new tickets sold and revenue.

Fleming broke into the sports sales industry in September of 2000 with the Cleveland Cavaliers as a Sales Consultant.

Fleming is a 2000 graduate of The University of Mount Union in Alliance, Ohio.

Fleming resides in Austin, TX with his wife Maria and their sons Zach & Ty and his oldest child, Devin, is a sophomore at The Ohio State University in the Fisher School of Business.