UFC

SITUATION

Legends has served as the exclusive digital media buying agency for USA-based UFC events since 2016, managing over 50 fights and 100 campaigns.

OBJECTIVES

Drive awareness of events for PPV and maximize ticket sales.

STRATEGY

Omni-channel, full funnel strategy. Optimizations include A/B creative testing, audience segmentation & targeting. Flighting begins with prospecting & lead generation before transitioning to conversion.

RESULTS

+10K+ Conversions

Increase in ROAs

Decrease in CPA

+$3M Revenue