January 26, 2020

Via SportsBusiness Journal

Legends today is announcing the appointment of Denise Taylor as President of Global Technology Solutions. Under Taylor’s supervision, Legends will launch Global Technology Solutions (GTS), a new division that will serve Legends’ new and existing roster of partners. GTS will focus on the growing need in the marketplace to enable value and revenue through technology by leveraging data and analytics, insights, innovation and digital solutions for clients. The L.A.-based Taylor will lead EDGE Experiential, Legends’ technology joint venture with Productive Edge, while also focusing on future-forward strategic direction, cutting-edge guest-facing technology and business development opportunities for partners across all verticals within Legends.

Taylor: “We are taking a technology strategy and applying it to the business verticals that we have. There is a lot of value in everything from creating and really enhancing a consumer guest fan experience with technology.” Prior to Legends, Taylor was the Global Chief Information Officer for Unibail-Rodamco-Westfield since ’15. Before URW, Taylor was at AEG for over nine years, most recently as Global Chief Information Officer.