TURNER SPORTS’ MOLLICA TAKES PARTNERSHIPS ROLE AT LA 2028 JOINT VENTURE
Katy Chambers Mollica, an experienced executive at US broadcaster Turner Sports, has joined US Olympic and Paralympic Properties, LA 2028’s joint venture with the US Olympic Committee, as head of partnership sales.
Mollica will report to Chris Pepe, chief commercial officer at USOPP, which has been created to represent the sponsorship, marketing and licensing programmes for LA 2028 and Team USA.
USOPP is working alongside the Legends agency to sell domestic sponsorship rights to the 2028 Olympics, along with the Team USA inventory at the 2022, 2024, 2026 and 2028 Games.
Mollica has a strong background in college sports and comes on board from her role as Turner Sports’ vice-president of NCCA Partnerships. She was previously director of sports sponsorship sales and marketing at Turner Broadcasting, having joined the broadcaster in 2007.
In April last year, LA 2028 expanded its commercial leadership team with the appointments of executives Brian Lafemina, Amy Gleeson and Nicole Jeter West.
Gleeson joined LA 2028 as chief marketing officer, leading the organisation’s multi-channel brand marketing and data-driven strategic insights. Lafemina was named chief business officer, responsible for creating a new blueprint for business integration and overseeing venue partnerships, hospitality and ticketing. West became general manager for Legends agency’s relationship with USOPP.