Legends today announced that Chris Foy has joined as Executive Vice President, Legends Global Partnerships. Foy brings more than 25 years of experience across sports, sponsorships, and live events.
In this newly created role, Foy will be a key leader within Legends Global Partnerships and will focus on venue & facility naming rights, global partnerships sales, collegiate partnerships, and other platforms in the evolving global partnerships space. Foy will collaborate with Legends Global Partnerships staff throughout the United States and globally.
“Chris brings a depth of experience that spans professional sports, live entertainment, and collegiate athletics,” said Chris Hibbs, President, Legends Global Partnerships. “The landscape across sponsorships, new venue projects, live events, and collegiate athletics is evolving quickly, and Chris’ extensive expertise will be a critical resource for our new and existing clients as we work together to drive game-changing results.”
Prior to joining Legends, Foy was President & Founder of Impression Sports & Entertainment, a national sports sponsorship agency that he launched in 2011. With the creation of Impression Sports & Entertainment, Foy delivered an extensive portfolio of experience and high-end sales and marketing solutions for high-profile clients including ESPN Events, Fiesta Bowl Association, USA Swimming, FOX Sports/USC, the ECHL, Gator Bowl Association, Kroenke Sports & Entertainment, Greenville Arena District, New Orleans Pelicans, Florida Citrus Sports, Chip Ganassi Racing, the Sun Bowl Association, the Independence Bowl Foundation, Minnesota Timberwolves, the Arizona Bowl, City of Memphis (MMG), Wisconsin City District, among several more.
“Legends Global Partnerships is an exceptional team known for delivering results for the largest and most complex projects in sports and entertainment,” said Foy. “Through their incredible body of work, they have earned their best-in-class designation. I look forward to providing immediate value to our team, our clients, and to the overall success of the company.”
Prior to launching Impression, Chris was managing partner of General Sports Alliances, where key clients included the Atlanta Falcons, Minnesota Twins, Detroit Red Wings, Washington Capitals, Progressive Gator Bowl, and Detroit Metro Airport.
Earlier in his career, Foy held VP sales roles with Live Nation and The Bonham Group. Born and raised in Toronto, Chris was a draft pick of the New York Islanders of the National Hockey League and played professional hockey for four years (AHL, IHL, and ECHL). In college, Chris was a member of the Northeastern University Huskies (Boston, MA) Division 1 hockey team, playing in the elite Hockey East Conference for four years and earning Hockey East All-Academic Team honors in 1991 and 1993.
Foy graduated from Northeastern University with a bachelor’s degree in finance. He resides in Denver, Colorado with his wife Justine, and their three children Taylor, Keaton, and Connor.