LEGENDS NAMES TECHNOLOGY INDUSTRY VETERAN DENISE TAYLOR PRESIDENT, GLOBAL TECHNOLOGY SOLUTIONS


January 6, 2020

– Taylor Will Launch Legends’ Newest Division, Global Technology Solutions —

NEW YORK – January 6, 2020 – Legends today announced the appointment of Denise Taylor as President, Global Technology Solutions. Under Taylor’s supervision, Legends will launch Global Technology Solutions, a new division that will serve Legends’ new and existing roster of partners.  Legends Global Technology Solutions will focus on a burgeoning need in the marketplace for future-forward services ranging from technology owner’s representation, data analytics, revenue generation strategies, in-venue technology design, digital and mobile solutions, technology consulting, in addition to an experiential platform that will drive immersive and engaging guest experiences.

Taylor brings more than 20 years of experience to Legends.  In her new role, Taylor will lead EDGE Experiential, Legends’ technology joint venture with Productive Edge, while also focusing on future-forward strategic direction, cutting-edge guest-facing technology, and business development opportunities for partners across all verticals within Legends.

“Legends offers holistic solutions for our clients, and with the addition of Denise and the expertise she brings, we have a unique opportunity to expand our current technology capabilities into a full Global Technology Solutions division, an area that is critically important to growth of both the sports and entertainment industries,” said Legends COO Mike Tomon. “Legends will benefit significantly from Denise’s experience and her ability to lead this newly created division to drive innovation and state-of-the-art solutions for our partners.”

The Global Technology Solutions division will enable value and revenue through technology by leveraging data and analytics, insights, innovation, and digital solutions for clients. The division will also offer an insights and analytics platform for business and operational intelligence, designed to drive overall client strategy from start to finish.

Prior to Legends, Denise was the Global Chief Information Officer for Unibail-Rodamco-Westfield since 2015, where she established new revenue streams, in addition to developing innovative digital products and leveraging service-oriented concepts to enhance the consumer’s experience.  Before URW, Taylor was at AEG for over nine years, most recently as Global Chief Information Officer.

“Legends has a tremendous opportunity to further integrate technology into our client solutions,” said Taylor. “Our new division will focus on developing innovative strategies and utilizing technology to create new business opportunities, enhance the guest experience, add value, and create solutions for partners across all of our verticals.”

Earlier in her career, Taylor held information technology positions at Universal Music Group and NBC Universal Studios. Residing in California for over 20 years of her professional career, Denise studied at Pepperdine University, earning a B.S. in Management before then receiving a Master of Business Administration.

Taylor will be based out of the company’s Los Angeles headquarters.

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