Who We Are

Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and entertainment organizations and venues. We approach each project with our data-intelligence fueled 360-degree service solution, comprised of planning, sales, partnerships, hospitality, merchandise and technology solutions. Our global, multi-disciplinary service solutions collaborate on every project to ensure success across each of our verticals.

Our 360 Degree Service Solution

Global Sales

Passionate about our partners’ goals, culture and brand, we serve as an extension of your team delivering unique and custom solutions in naming rights, sponsorship, premium ticket sales, conferences, events and tours.

Global Partnerships

As industry leaders with partnership sales experience, developed across working with and for teams, venues, leagues, broadcast partners, agencies and brands, we have delivered over $3.5B in naming rights and founding partnerships, including the largest naming rights partner to date.

Hospitality

We pride ourselves in elevating the guest experience to unimagined level of service from creative feats of culinary genius to superlative customer centric retail environments – we continually raise the bar on guest expectations.

Global Merchandise

Offers an omni-channel global experience for visitors and fans to shop anywhere at any time. Strategic relationships with high quality and boutique vendors to establish increased purchasing power. Product selection includes quality + value.

Global Technology Solutions

A solution-based consulting division, we are focused in the digital space of technology, analytics and data services. GTS has the deepest experience on some of the largest, most complex projects in the world of sports and entertainment.

Global Planning

Leading management consulting firm for the sports, entertainment & leisure industries with more than 200 years of collective experience. Each guest experience we inspire and every ambitious vision we bring to life rests on a solid foundation of research and business planning. We manage the development and construction of projects, large and small, to exceed our partners expectations.

Sports, Entertainment, Attractions, and More

This is where we play. Whether its sports venues, entertainment platforms to the tallest stage with the best views, Legends brings its 360° services to create unique experiences while driving exponential results. By bringing our expertise across all divisions, Legends is focused on being a transcending leader in setting new precedents across industries.