Bill Rhoda


Bill Rhoda, President of Legends Global Planning, joined Legends in 2011, where he is responsible for managing the growth and client management of Global Planning’s market feasibility, project development and analytics divisions. Bill leads Legends planning and project development relationship, most notably Los Angeles Stadium and Entertainment District, home of the Los Angeles Rams and Chargers; Banc of California Stadium, home of Los Angeles Football Club and The Star, home of the Dallas Cowboys world headquarters, training facility and The Ford Center.

For over 20 years, Bill has been a trusted advisor in the sports and entertainment industry providing market and financial advisory services for some of the most notable facilities across the globe.

Bill’s experience spans the globe, from professional sports facility development to convention center and entertainment districts. He has worked with representatives from sports teams, government entities, development groups and management companies, while providing analysis for clients ranging from the National Football League to large equity firms looking to expand into facility development.

Before joining Legends, he served as one of Conventions Sports & Leisure’s (CSL) principals and director of sports services, while also serving as a senior consultant in Coopers and Lybrands consulting practice.

Bill is a 2010 SportsBusiness Journal “Forty Under 40” award winner and is a graduate of University of Tulsa. He currently resides in Dallas, Texas with his wife three sons and two daughters.