Josh Kritzler

Co-President and COO

Global Technology Solutions

Josh Kritzler is Co-President and COO of Legends Global Technology Solutions (GTS) division. He joined the company in 2022 and oversees the growing GTS business, which works across Legends 360-degree platform of services, leveraging data and analytics, insights, innovation, and digital solutions to enable value and revenue for clients.

Prior to joining Legends, Josh was Co-Founder and Partner of 4FRONT, a global data and analytics, innovation, and digital media agency. 4FRONT was acquired by Legends in early 2022 and became part of Global Technology Solutions. Founded in 2007, Josh grew 4FRONT from himself and his business partner to a thriving organization with offices in Chicago, Dallas and Denver working with a diverse portfolio of sports and entertainment clients around the globe.

With two decades working as an entrepreneur and a sponsorship executive, Josh’s business pursuits have taken him to the Green Monster, Melbourne Cricket Grounds and the pits of Las Vegas Motor Speedway. Prior to launching 4FRONT, he was a founder of InStadium, a Chicago-based alternative sports media company. Leading a national team of sponsorship executives, Josh secured media rights to more than 25 MLB and NFL stadiums; including Fenway Park, Yankee Stadium, Dodger Stadium and the RCA Dome.

Josh was the 2017 Entrepreneurial Organization recipient of the “Boldly Go” award and under his leadership 4FRONT was awarded Front Office Sports “Best Places to Work in Sports” award for three consecutive years (2019, 2020, 2021).