Matt O’Neil


Matt O’Neil

Matt O’Neil is Chief Content and Experience Officer at Legends. A seasoned sports and entertainment executive, Matt’s branding, content and marketing experience spans top sports teams and leagues, brands, and university athletic departments. In his position, Matt oversees marketing efforts for Global Planning, Sales, Partnerships, Technology Solutions, and Golf, as well as new emerging technology spaces for Legends.

Throughout his career, Matt has managed marketing and content for the Dallas Cowboys and New York Red Bulls, and most recently founded and ran his own content and marketing agency, Ichi Go, where he worked with the New York Jets, Boston Celtics, New Jersey Devils, Ohio State, and Genesis Motor America, among others.

Before launching Ichi Go, Matt served as the Vice President of Brand and Media for the Dallas Cowboys. He was responsible for all aspects of the Cowboys brand; including all branding, marketing, and advertising; all media and content creation, including TV production, radio, internet, social media, mobile, and print publications; and oversaw all Event Presentation/Game Day Entertainment at Cowboys games and 3rd party events at AT&T Stadium. 

Prior to his work with the Cowboys, Matt was the Vice President of Marketing at the New York Red Bulls, of Major League Soccer. In addition to running all marketing, video production, and game entertainment, Matt was a liaison for Red Bull, the energy drink, charged with infusing the Red Bull brand into the entire soccer fan experience, on the pitch and off. His career in sports started when he launched Dime Magazine in the year 2000, a basketball lifestyle, print publication and digital platform. Matt then moved to Hollywood where he thrived in a career producing sports video content and screenwriting.