Melvin C. Lenzy


Melvin Lenzy

Melvin C. Lenzy is Chief Brand and Innovation Officer at Legends. A 25+ year business, brand and strategic marketing veteran, Melvin has been the brand architect of some of the world’s biggest brand marketing campaigns. He has driven strategic business and marketing initiatives for iconic sports brands EA Sports, Konami, NBA2K, The National Football League, and NIKE.

At Legends, Melvin leads corporate brand marketing and the marketing efforts for Legends’ Merchandise, Hospitality, Attractions, Growth Enterprises, and International divisions.  

Throughout his career, Melvin has held several brand executive positions with a focus across critical business sectors in Japan, Greater China (China, Taiwan & HK), Southeast Asia (Philippines, Malaysia, Singapore), Eastern and Central Europe, UK, North America, and Latin American regions. He has overseen dynamic marketing campaigns with global athletes LeBron James, Ken Griffey Jr., Neymar, MBappé, and Kobe Bryant. Additionally, he has led groundbreaking, best in class, marketing and product activations with global sports franchises Paris Saint-Germain FC, Chelsea FC, the French National Football Team and the Nigerian National Football Team during the lead up to the 2018 World Cup.

Melvin received a B.A. from Purdue University and was awarded a Distinguished Alumni award in 2019 by Purdue University’s School of Liberal Arts. He obtained his Master of Education in Sports Management from Xavier.