Bob O’Keefe


Bob O'Keefe

Bob O’Keefe, Senior Vice President of Merchandise Operations & E-commerce Strategy, Legends Global Merchandise, focuses specifically on growing existing merchandise partnerships and new business development within the division, in addition to collaborating with the Legends Global Merchandise team on digital marketing, e-commerce and in-venue retail, licensing, sponsorship sales and activation.

With over 30 years of sports marketing experience, Bob plays a major role in Legends Global Merchandise partnership management, where he’s pivotal in creating marketing strategies for both digital and brick and mortar.

Most recently, Bob spent nine years as Vice President of Partnership Development at Fanatics, where he developed and was responsible for over $400 million in sales from partnership accounts in the NFL, sports media, Olympic, golf and NCAA categories. Before that, Bob spent 10 years at the NFL as the Senior Director of Consumer Marketing, where he launched key consumer initiatives such as: NFL Shop, NFL Pro Line apparel, NFL Extra Points credit card and the NFL Fan Database

A 1982 graduate of SUNY Cortland with an MBA from Fordham University, Bob currently lives in Wall, New Jersey with his wife Kelli and they enjoy visits from their three kids: Kerri, Dan and Jack. He will office out of Corporate East.