Dallas Stars E-Commerce Case Study


The Dallas Stars were not happy their e-commerce operations, payout and customer service, so they partnered with Legends to create a customized experience.


Legends used its best in class retail experience to take a holistic look at the Stars’ e-commerce, and created an independent, dedicated Stars website – www.HangarHockey.com – for all digital retail operations.


Since launching, the Stars’ e-commerce sales ranking increased from 17th to 4th in the NHL. Incorporating e-commerce, the Stars have seen double-digit percent increases in overall sales since the beginning of the 2017-18 season.