Lori Tostado

SENIOR DIRECTOR, Global Tour & Travel Sales


Lori Tostado, Senior Director of Global Tour & Travel Sales, represents the entire Global Attractions portfolio to the travel trade industry across the world. In this role, Lori is responsible for supporting overall revenue generation and sales strategies through various trade channels for One World Observatory, Sky View Observatory, The View from The Shard, Illuminarium Experiences, and SoFi Stadium. She works with clients globally to create meaningful and long-lasting partnerships for the Legends Global Attractions. 

With 16 years of experience in domestic and international tour and travel sales, Lori has been able to form long-lasting industry relationships providing a versatile network of clients and partners that have spanned the course of her career. As the Business Development Director for the Manhattan Beach Chamber of Commerce, she was recognized as a community leader for her ability to connect local business to new consumer channels and she implemented a robust sponsorship program where she worked alongside brands such as Skechers, StubHub Center, and Chevron. Lori’s time at Merlin Entertainments trained her to work with a variety of attractions and theme parks not only at her home base of Madame Tussauds Hollywood but across Merlin’s entire US and international network. Prior to joining Legends, she worked as an independent sales and marketing consultant in the craft beer industry and continued to represent brands such as Visit California and Madame Tussaud’s.   

After graduating with a BA in English from Arizona State University, Lori moved back to her native Los Angeles where she lives in Redondo Beach. She is currently a committee chair for The League of Legendary Women, a newly founded Legends resource group. Lori is based at the Legends’ West Coast office in Culver City, CA.