Senior Vice President, Professional Sports, Legends Global Merchandise
Doug Aydelott, Senior Vice President of Professional Sports for Legends Global Merchandise, has over 19 years of experience managing the retail operations for Legends. Partners Doug has worked with include AT&T Stadium and the Dallas Cowboys, Indianapolis Motor Speedway, INDYCAR, Phoenix Suns, Los Angeles Rams, Dallas Stars, U.S. Soccer, UFC, and more.
Under Doug’s leadership, AT&T Stadium continues to drive the highest annual revenue in the NFL. He guided the Dallas Stars to win the NHL’s Most Improved Retailer award, while also overseeing several successful experiential merchandise activations, including at Super Bowl 50, NBA All-Star Game, George Strait and U2 concerts, among others.
Before Legends, Doug started as a Game Day Coordinator at the Dallas Cowboy Merchandising, and has built a career in retail operations since the inception of Legends.
Doug has a bachelor’s degree in Business from The University of Texas at Arlington and currently resides in Texas.