Purdue University Case Study


Purdue University partnered with MainGate (now Legends Global Merchandise) to be the Official Merchandise Partner with the goal of re-defining their merchandise program for the school and their athletic programs, increase sales and provide the best customer service for their students, alumni and fans.


MainGate acquired operations for Purdue University in July 2018. In addition to launching a fully responsive eCommerce web store, MainGate remodeled the Purdue Team Store at the Purdue Memorial Union, as well as the Ross-Ade Stadium Team Store, which features a new Nike Concept Shop.


As a result, MainGate increased the fiscal year sales by 38% in year one. Their athletics game day sales increased dramatically; football and basketball total game day sales both increased by approximately 45% and the average sale for men’s basketball increased by 62% in year one. And today, 2019 3Q and 4Q eCommerce sales have seen three months of record breaking results.