EXECUTIVE VICE PRESIDENT, INTERNATIONAL RETAIL
LEGENDS GLOBAL MERCHANDISE
Victoria Hawksley, Executive Vice President, International Retail, oversees all merchandise operations and strategy for Legends’ rapidly expanding business. Working closely with Legends’ corporate headquarters in London, Victoria leads Legends’ comprehensive event retail and merchandising vertical solution, across e-commerce, in-venue retail, large scale live events, brick and mortar store operations, and custom merchandise. She is responsible for developing innovative merchandising strategies for Legends’ roster of world-class clients, including the newly launched omnichannel retail program for Real Madrid.
An industry leader, Victoria joins Legends after 14 years with Tottenham Hotspur Football Club, where she most recently served as the Head of Retail and Visitor Attractions. In this role, she was responsible for all retail operations for the club, including global e-commerce, The Tottenham Experience, all retail stores, buying and merchandising, and licensing efforts. She also led the development, launch, and operations for Tottenham Hotspur Stadium’s comprehensive visitor attractions at their much-acclaimed new stadium, including the Stadium Tour Experience, The Dare Skywalk, and The Tottenham Hotspur Archive.
Previously, Hawksley served as a General Manager at World Duty Free, leading the business at Terminal 4 London Heathrow Airport. She also worked for The John Lewis Partnership for seven years, from a Graduate trainee to a Merchandise Manager, before moving to Airport retailing.
Hawksley will be based out of Legends’ operations in Madrid.