Coca Cola – Partnership Sales Execution
VISION
Grow brand love, loyalty and sales through engaging experiences, beverage exclusivity and product in hand with Notre Dame fans, campus departments and students
PROJECT
New initiatives with Coca-Cola aiming to reach students across campus, who wanted to continue to expand, grow, evolve and push most recent partnership. The Legends Global Partnerships team created customized activations for Notre Dame; treating Notre Dame as unique not leveraging traditional activations as Coca-Cola does across portfolio of other schools. They also invested resources to create a circular economy with Coca-Cola’s plastic bottles. Notre Dame Championship Partner status extending Coca-Cola’s partnership for 10 years, which was a fully integrated partnership across both Notre Dame Athletics and on campus. The team worked directly with Office of Sustainability to solve operational needs and implement campus and stadium recycling initiatives, and utilized Coca-Cola’s activation funds for digital and social storytelling content (i.e. Live Like Reid)
RESULTS
A fully integrated 360-degree partnership with co-branded bottles in 14 states, vending machines and recycling program on campus, co-branded cups in sporting venues, digital branding and social content series. Coca-Cola showcases what a true National partnership with Notre Dame can do for their brand. It was also a first of its kind stadium branding, customized with a Notre Dame look and feel and strategically placed near concessions.
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