Columbus Crew SC – Nationwide Kit Partnership
Columbus Crew SC was looking for a new kit sponsor and engaged Legends Global Partnerships to find the right partner to bring their vision to life.
With an aggressive timeline, competitive marketplace and difficult market size, Legends utilized the Global Partnerships, Global Sales and Global Planning divisions to find the right partner. Legends launched a national campaign through creating a brand story, building a sales center, and curating relationships with local, regional, and national brands. By leveraging an endemic category in the state of Ohio, insurance, and by creating competitive competition across the category for the team’s most valuable asset, the team was focused on the “fabric of the community” to create.
Columbus Crew SC partnered with Fortune 100 company, Nationwide, to become the exclusive jersey partner.