Columbus Crew SC – Ohio Health Performance Center
Columbus Crew SC were in the market to find a Training Facility Naming Rights Partner, and brought in Legends Global Partnerships.
With an aggressive timeline, competitive marketplace and difficult market size, Legends utilized the Global Partnerships, Global Sales and Global Planning divisions to find the right partner. Legends launched a national campaign through creating a brand story, building a sales center, and curating relationships with local, regional, and national brands.
Columbus Crew SC partners with one of the largest employers in Columbus, OhioHealth, to become the exclusive naming rights partner to the world-class training facility, OhioHealth Performance Center