State Farm Arena Case Study


Legends/HJ Russell Joint Venture was engaged by the Atlanta Hawks to provide project management services for a renovation and transformation of State Farm Arena. The project, which was completed in three phases prior to the 2018-19 NBA season, consisted of the creation of a 360-degree concourse in the upper level, redevelopment of the existing six-level luxury suites, improved sight lines with the removal of various walls throughout the arena, new center-hung scoreboard (three times larger than its predecessor), technological upgrades (more LED screens, upgraded WiFi, updated audio technology), new courtside bar located directly behind the basket, 250-seat conference room, new arena restaurant, replacement of stadium seating, and one-of-a-kind barbershop and golf simulator suite. Phase I completed in September 2017 and Phase II finished in October 2018.



Legends Project Development (LPD) was engaged on the project to represent the Atlanta Hawks, the tenant, while the Atlanta Fulton County Recreation Authority (AFCRA) engaged Con-Real. LPD worked with all project stakeholders including the team, operations, food service operator, city, architect, and construction manager to manage the project to the budget and schedule to be completed during two off-seasons and thru one NBA season. Managing the budget with the city’s involvement was critical to staying on schedule. One of the greatest challenges with the project was the installation of a major roof truss to allow for the demolition and reconfiguring the existing three levels of suites into upper bowl seating and new premium suite levels. Another major change to the facility was the removal of the walls between the main concourses and bowl opening up social areas that could watch the game while enjoying new food & beverage areas around the building.

See also: LPD_Case_Study