Cleveland Cavaliers

SITUATION

Legends was approached by the Cleveland Cavaliers to use data to identify international countries and brands to engage with a view to creating new partnership opportunities.

OBJECTIVES

• Increase revenue opportunities
• Create new partnership packages
• PR & social engagement opportunities

STRATEGY

Leveraging Legends’ data and the recent signing of Matthew Dellavedova, Australia was identified as the target market with Sanitarium joining as the partner.

RESULTS

+14M Social Impressions

+15K Website Traffic in 3 Days

+150K In-Media Exposure in 3 Days

New Revenue Streams for the Cavaliers