Cleveland Cavaliers


Legends was approached by the Cleveland Cavaliers to use data to identify international countries and brands to engage with a view to creating new partnership opportunities.


  • Increase revenue opportunities
  • Create new partnership packages
  • PR & social engagement opportunities


Leveraging Legends’ data and the recent signing of Matthew Dellavedova, Australia was identified as the target market with Sanitarium joining as the partner.


+14M Social Impressions

+15K Website Traffic in 3 Days

+150K In-Media Exposure in 3 Days

New Revenue Streams for the Cavaliers