Detroit Red Wings


Legends was approached to conduct a data-led analysis of all Detroit Red Wings Founding Partner assets as well as creating a roadmap to bring the vision to life.


  • Help the Detroit Red Wings understand the value of their assets.
  • Maximize the value of partnership assets.


  • Customized partner valuation statements for key partners
  • Developed custom roadmap presentations to bring the partnership valuation statements to life
  • Customized Partner Impact Studies


Delivered fair market valuations and actionable recommendations to strategically maximize partnership revenue and reach, with a focus on new assets, ideas and activations.