Fans in all suites and lofts at Golden 1 Center will soon be able to wirelessly order and pour alcoholic drinks thanks to a new partnership between the Sacramento Kings and Israeli beverage tech startup NINA. The service is already available in five suites and one loft, and will expand to the others over the next few months.
NINA’s smart-pouring device replaces the bottle cap on the top of liquor bottles and connects with iPads placed inside each suite or loft. Fans can unlock each bottle to pour their own drinks, without having to purchase the full bottle. The iPad app allows guests to open a tab, pay for their drinks, and select how much they want poured—fans can’t overpour their cups.
According to the Kings, Golden 1 Center is the first arena in the world to let fans pour their own drinks this way. The team initially piloted NINA’s system during the 2018-19 NBA season.
“We’re proud to partner with the Sacramento Kings to disrupt the beverage industry and bring NINA’s self-pouring platform to sports for the first time,” said Yair Marom, CEO and co-founder at NINA, in a press release. “From cashierless checkout to in-seat ordering, there is no sports team more committed to bringing their guests the best possible experience than the Kings.”
Earlier this NBA season, the Kings partnered with Zippin to open a cashierless convenience store at Golden 1 Center. The arena also recently became a research and development center for Intel True View broadcast technology innovations. Also last month, the Kings launched a blockchain-backed auction platform for game-used memorabilia.