Borussia Dortmund and Legends Enter Long-Term Partnership to Deliver a World-Class eCommerce Experience for BVB Fans
Borussia Dortmund (BVB) and Legends, a global premium experiences company, announced today a new, long-term partnership focused on building an innovative eCommerce platform offering an enhanced, best-in-class global shopping experience for BVB fans.
âPartnering with Legends represents a significant milestone in our journey to offer the best possible eCommerce experience to our Borussia Dortmund fans worldwide. Legendsâ international expertise in eCommerce and Marketing coupled with the possibility of using an international fulfillment center to reduce shipping lead times and costs for fans worldwide were key factors in our decision to work with them,â said BVB Managing Director Carsten Cramer.
Legendsâ global merchandise division will work closely with the BVB Merchandising, IT, and eCommerce teams to develop a more integrated, seamless international eCommerce experience with new and more comprehensive merchandise offerings for fans around the world to find their official Borussia Dortmund products. The team at Legends will also support BVBâs marketing focusing on sustainable growth in all international markets for the online shop.
âBVB is an iconic brand with one of the most passionate fan bases in football. Legends is proud to become part of the incredible black and yellow family to help deliver the ultimate online shopping experience for BVB fans globally,â said Nick von Doetinchem, Managing Director of Central Europe, Legends
Legendsâ fully integrated retail and merchandising vertical solution works with world-class clients around the globe across eCommerce, in-venue retail, large-scale live events, brick-and-mortar store operations, licensing, and customer merchandise. This includes vast experience developing and operating omnichannel retail experiences for some of the worldâs largest sporting events and organizations, including 2024 Paris Olympics and Paralympics, 2023 Rugby World Cup, FIFA Womenâs World Cup 2023 and FIFA Online Store, 2023 Ryder Cup, Dallas Cowboys, New York Yankees, and Real Madrid.