PRESS RELEASE: Florida State University Athletics and Legends Announce Long-Term Multimedia Rights Partnership

July 10, 2024
Florida State x Legends

Florida State University Athletics and Legends, a global premium experiences company, announced today a new 10-year multimedia rights partnership

This agreement expands the relationship between FSU Athletics and Legends. Legends also currently supports premium seating for the $260 million renovation of Doak Campbell Stadium and manages hospitality, including concessions, premium suites and clubs, and catering for FSU Athletics.

“This partnership between Legends and Florida State Athletics creates a dynamic collaboration between like-minded organizations at a time when the importance of alignment has never been greater,” said Michael Alford, Vice President and Director of Athletics at Florida State. “Together we can capitalize on a limitless array of new opportunities for revenue streams while also maximizing our potential in established avenues as well. This will enable us to meet the growing needs of our student-athletes while also maintaining financial stability for the services we provide in areas of fan engagement and experience.”

Legends brings a wealth of experience and expertise to the partnership, having established itself as a trusted partner for numerous marquee institutions that are leveraging the company’s best-in-class expertise in revenue generation and premium experiences.

“Florida State University is a forward-thinking institution that understands the importance of aligning revenue streams to position for success in the new collegiate landscape,” said Mike Behan, President of Legends College. “The recent NCAA settlement has further emphasized the need for universities to explore innovative ways to optimize their commercial potential. Legends is proud that FSU has entrusted our team to build on our partnership to capitalize on this opportunity and further solidify its position as a trailblazer in collegiate sports.”

As part of the partnership, Legends will collaborate closely with Florida State Athletics to enhance multimedia rights, including broadcasting, licensing, and sponsorship opportunities. The company has formed Florida State Global Partnerships and will build a resolute staff that will be integrated with the FSU Athletics team to drive success for the multifaceted partnership.

This is the latest partnership for Legends burgeoning college business, which includes multimedia rights partnerships with the University of Notre Dame, the University of Miami, and Georgia Tech. Legends provides leading universities, collegiate organizations, and events with an industry-leading, comprehensive service solution covering research, project development, premium ticket sales, sponsorships, food and beverage, merchandise, business intelligence, marketing, and philanthropic fundraising and engagement.

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