HOLLYWOOD PARK AND SAMSUNG PARTNER IN COMPREHENSIVE, MULTI-YEAR AGREEMENT DEDICATED TO ENHANCING THE FAN EXPERIENCE
Samsung has been named the Official Mobile, TV and Display partner of Hollywood Park, a 298-acre sports and entertainment destination, inclusive of SoFi Stadium and a 6,000-seat performance venue. Samsung’s outdoor LED products were exclusively used to build SoFi Stadium’s 70,000 square-foot dual-sided, center-hung videoboard. Moreover, the videoboard is the first and only 4K end-to-end video production in a stadium. The agreement showcases Samsung’s commitment to enhancing the fan experience at live events through technology.
“Samsung is a company built on foundation of excellence, which is also a cornerstone of the Hollywood Park experience. Our display technology in SoFi Stadium and throughout the entire space will offer fans a truly immersive and state-of-the-art experience,” said Harry Patz, Senior Vice President and General Manager, Display Division, Samsung Electronics America. “Los Angeles is a vibrant city with a rich history, filled with passionate fans. It is a great honor to be a part of creating the city’s next landmark.”
Built for the future, the videoboard has the largest LED content playback system ever deployed. With nearly 80 million pixels spaced 8 millimeters from center to center, each panel can be uniquely or congruently programmed with statistics, live and/or animated content. The largest panel is about 40 feet or four stories tall; its smallest panel is nearly 20 feet or two stories tall. Further, its unique size and shape make it wider than the field of play and offer fans a spectacular view from anywhere in the stadium, enhancing the action taking place on the field.
“Our partnership with Samsung is an industry game-changer and has allowed us to create a unique and one-of-a-kind product that will impact the way our industry thinks about live event content,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “With our Samsung videoboard, we continue to elevate the experience for fan entertainment on game days and across events.”
Built into the videoboard is a state-of-the-art audio system with more than 260 individual speakers embedded into its frame. With more than seven miles of loudspeaker cable wound throughout, it is equal to 1,500 home theater systems.
To offer fans and guests a consistently dynamic experience, Samsung is excited to work with Hollywood Park to enhance, improve and develop display technology to innovate and improve the guest experience for years to come. This cutting-edge technology will set a new standard for the fan experience, with SoFi Stadium and Hollywood Park representing the future of sports and live entertainment.
“At Samsung, we are so proud of our partnership with Hollywood Park and excited to be a part of what will soon be a crown jewel for the city of Los Angeles,” says Mark Quiroz, Vice President of Marketing, Display Division, Samsung Electronics America. “From the unique use of display technology in the videoboard to the use of outdoor LED displays in the American Airlines Plaza, Samsung technology is changing the way fans experience game day.”
Beyond SoFi Stadium, Samsung’s LED display technology will be represented throughout Hollywood Park, reaching fans across the development’s residential, office and retail areas and through the Hollywood Park connected mobile app. Samsung Members will experience exclusive in-app features, including a dedicated Samsung Members section with benefits including exclusive content, offers and in-stadium discounts.
SoFi Stadium and Hollywood Park was represented by Legends Global Partnerships division, which sourced, negotiated and represented SoFi Stadium and Hollywood Park in securing this partnership.