IU Partners with Legends to Deliver Expanded and Improved Merchandise Experience to Hoosier Fans

July 5, 2022

Whether you’re shopping for IU merchandise on-line, in-person, or on game-day, Hoosier fans can look forward to a brand-new, world-class experience.

Today, Indiana University and Legends announced a new multi-year partnership to provide Hoosier fans with the very best in officially licensed Indiana University merchandise in-store, at events and online. Last week, Legends Global Merchandise unveiled its initial line of merchandise offerings for Hoosier fans on-line at https://shop.iuhoosiers.com. Later this summer, Legends Global Merchandise will also re-open the familiar on-site retail shopping options for IU fans in both Simon Skjodt Assembly Hall and at the Carmichael Center located across from the Indiana University Sample Gates on Indiana Avenue.

Hoosier fans can look forward to not only a best-in-class shopping experience that includes adidas and other top apparel manufacturers, but also an ever-expanding assortment of merchandise options in the coming weeks and months. Shirts, sweatshirts, hats, outerwear and even memorabilia will be among the offerings both on-line and in-person.

As part of its retail operations efforts, Legends Global Merchandise will also significantly expand to on-site options for Hoosier fans on IU Football gamedays at Memorial Stadium.

“We are excited to partner with Legends to offer Hoosier fans everywhere a new-and-improved experience when it comes to officially licensed Indiana University merchandise,” said IU Vice President and Director of Intercollegiate Athletics Scott Dolson. “The Legends Global Merchandise team has a well-earned reputation for providing fans of all ages with a wide variety of options and a world-class shopping experience, both on-line and in-store.  As an Indianapolis-based company, they also have a first-hand feel for what Hoosier fans want. While I’m excited about what this partnership means for our department, I’m most excited about what it means for our fans who are always so proud to show off their support for IU with what they wear.”  

Added Dan Smith, President, Legends Hospitality: “We are proud to add Indiana University to our growing roster of NCAA partnerships for Legends Global Merchandise. Our team will work closely with IU, using a tailored, data informed approach, to expand the retail product assortment and deliver a best-in-class omnichannel retail experience for Indiana University students, alumni, and fans.”

Legends Global Merchandise is the premier event retail and merchandising company in the world, having worked with some of the top brands in sports and entertainment. The company is building a roster of NCAA partnerships to operate the official athletics department shops, including current partners Purdue University, Ohio State University, Villanova, and Georgia Institute of Technology. As well, this year, Legends Global Merchandise kicked off a partnership to operate merchandise for The College Football Playoffs.

See also: Press Release