PRESS RELEASE: Legends Accelerates Global Expansion

October 11, 2022


Continued Investment in Infrastructure Supports European Growth of the Business

Legends, a data-intelligence fueled global premium experiences company, is accelerating its worldwide growth with continued investment and expansion in the company’s burgeoning International business. Today, the company announced the appointment of well-respected industry executive Jesus Bueno as Managing Director of Iberia. Bueno joins Legends after 12 years at the NBA, most recently serving as Vice President for Europe, Middle East and Africa.

Bueno will oversee the development and implementation of Legends’ unique 360-degree services platform in Spain and Portugal. Legends holistic data-driven solution for sports and entertainment organizations, venues and attractions is comprised of Planning, Sales, Partnerships, Hospitality, Merchandise and Technology Solutions service divisions.

“Legends global business is rapidly expanding, and we are humbled by the incredible brands we have the privilege of supporting on the world stage,” said Mike Tomon, Co-President and COO, Legends. “With our established business in Spain and well-found confidence in the market, the time is right for a further investment in infrastructure to underpin our commitment to the dynamic sporting landscape in Spain. Chus’ market expertise and deep industry experience will help us drive continued growth and lead a local team in Iberia that will provide world-class results leveraging our unique 360° service solution.”

Legends is partnered with many of the world’s most iconic sports, entertainment, and attractions brands. In Spain this includes an expansive partnership with Real Madrid CF leveraging the company’s 360° platform to optimize the management of the renowned Santiago Bernabéu stadium. As well, Legends is working closely with several La Liga first division clubs providing wide-ranging feasibility work to assist the clubs in infrastructure investment decisions. Throughout Europe, Legends also counts Liverpool FC, Manchester United FC, The Shard, Rugby World Cup 2023, UFC, The European Tour and Ryder Cup as clients.

Bueno has more than 25 years of global experience in professional sports management and entertainment across all business disciplines. Before joining Legends, he held executive positions at the NBA for 12 years, last serving as Vice President for Europe, Middle East and Africa. Prior to the NBA, Bueno was the Managing Director of the Spanish Basketball Federation in Spain, organizing the Eurobasket 2007 in Spain, as well as the Managing Director of SPAIN 2014 BID that won the FIBA WC2014 in 2009. Bueno started his career as a professional basketball player in Spain. After retiring as a player, he began his executive career in 1995 running the Basketball Players Association in Spain and Europe for 10 years.

Spanish Press Release

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