Legends to Serve as Presenting Partner of The National Sports Forum’s Business of Diversity in Sports & Entertainment Program

February 28, 2022

Partnership Furthers Legends Commitment to Diversity, Inclusion & Growth

Legends, a global premium experiences company, will serve as a presenting partner of the National Sports Forum’s Business of Diversity in Sports & Entertainment (BDSE) program. The multi-year partnership starts with the 2022 National Sports Forum that begins today through March 2 in Austin, Texas.

BDSE, in conjunction with the National Sports Forum, recognizes the need for more programs supporting the importance of diversity in the front office. The program aims to increase the opportunities for up-and-coming ethnic minority and/or women sports professionals to have access to the senior-level best practices of revenue generating responsibilities within the industry and networking opportunities. Each year through an application process, 31 individuals that are early in their sports career from around the world are selected by the BDSE committee to receive a scholarship to attend the National Sports Forum. This provides them with full day workshop and access to network with 1,000+ sports business professionals over the 3-day conference.

The year-round partnership between BDSE and Legends builds on Legends’ commitment to diversity, equity and inclusion and provides a unique platform for the company to offer current employees professional development opportunity through the BDSE program at the National Sports Forum. Beyond the onsite conference, BDSE members will have access to quarterly speaker sessions, to attend National Sports Forum Virtual Summits, networking sessions and mentorship program.  Since 2013, BDSE has had over 250 leaders go through the program and continue their rise within the sports and entertainment industry.

Legends will work with the National Sports Forum and BDSE to integrate employees into the BDSE’s annual programming, workshops, events and mentorship program. The company’s employee resource groups – BE Collective and The LEAGUE of Legendary Women – will be key partners in the program. BE Collective’s mission is to promote a culture of inclusion, which specifically ensures Black team members are engaged, empowered, and treated equitably in efforts to grow professionally and personally. The LEAGUE of Legendary Women seeks to create an empowered, best-in-class network committed to the advancement and development of women at all levels and foster values of inclusion and respect.

To learn more about National Sports Forum’s BDSE platform visit https://sports-forum.com/bdse/. For more information about Legends’ commitment to Diversity, Inclusion & Growth, visit https://www.legends.net/diversity-inclusion.

See also: Press Release