September 15, 2021

South Bend, IN — September 15, 2021 — Tourism Ireland is delighted to announce it has entered into a partnership with Notre Dame Global Partnerships, which will launch before the Notre Dame football game against Purdue on Saturday, September 18th, with a sweepstakes for the chance to win a trip to Ireland for two.

“Ireland has always been a destination vacation for Notre Dame fans around the World due to its culture and incredible history,” said University vice president and James E. Rohr Director of Athletics Jack Swarbrick. “Our new partnership with Tourism Ireland fits perfectly within the fabric of Notre Dame and our deep Irish heritage.”

“Tourism Ireland is excited to join forces with Notre Dame Athletics to launch this new brand partnership,” said Alison Metcalfe, Executive Vice President, Tourism Ireland U.S. and Canada. “An initiative such as this allows us to further strengthen the long-established links between Notre Dame and the island of Ireland and to encourage fans and alumni alike to keep Ireland front of mind.”

Metcalfe continued, “We look forward to being part of the special Ireland promotion at Notre Dame Stadium on September 18th and hope that by showcasing the best of Ireland’s unique experiences throughout this integrated campaign that any Notre Dame fans and alumni will start planning a vacation to Ireland in the near future.”

The campaign will run through April of 2022 and throughout the partnership, Tourism Ireland will bring the “Best of Ireland” to Notre Dame’s loyal nationwide following across a variety of digital and in-person platforms as well as through game day promotions, radio and print media.

The partnership kicks off on campus on September 18th with a special game day promotion where Fighting Irish fans can visit the Tourism Ireland booth near the Hammes Notre Dame Bookstore to enter for the chance to win a trip for two to Ireland. More information can be found at

Additionally, fans of the Fighting Irish can look forward to video storytelling and stunning photography from Notre Dame alumni and former sports stars on-location in Ireland. The ambassadors will travel to Ireland in Spring 2022 and share highlights from their journey as well as from their time at the University across Tourism Ireland and Notre Dame Athletics social channels.

The partnership with Notre Dame Athletics is part of Tourism Ireland’s strategy to engage with non-travel brands to bring the island of Ireland travel vacation story to life and reach targeted audiences in new and innovative ways. Notre Dame Global Partnerships, a joint venture between Legends Global Partnerships and JMI Sports, facilitated the partnership.

Tourism Ireland: Official International Travel Destination of Notre Dame Athletics

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