Legends today announced the first Legends Global Sales Training Camp, a new sales training and development program designed to provide foundational sales skills for recent graduates, entry-level sports sales professionals, and those seeking to transition to sports from other industries. Consistent with our company’s commitment to diversity, equality, and inclusion, a major goal of the training camp will be the representation of diverse participants, specifically women and people of color.

This exciting new initiative will leverage Legends’ best-in-class industry experts and acumen across all aspects of the sports industry to create a truly unique learning experience for all participants.

The program, which is cost-free for selected participants, will further emphasize “The Legends Way” and our commitment to service during these challenging times. A limited number of participants will be selected for this unique program which will consist of:

  • Structured learning and sales training camp across a wide range of introductory sales skills, including time management tools, outbound and inbound calling strategies, CRM and ticketing systems, and sales presentations best practices
  • “Sports Industry 101” introduction into the ticket sales business across professional and collegiate athletics
  • Personalized, hands-on sales training from Legends Global Sales leadership with expertise in the NFL, NCAA, MLB, NBA, NHL, MLS, Olympics, and premium hospitality
  • Networking opportunities

The six-week program, conducted live via web-based video conference platforms, will run from Monday, July 20 through Friday, August 28, with 1-2 hours of learning per day (Monday-Friday). The application process will open on Monday, June 29 and the deadline to submit is Friday, July 10.

The link to apply can be found here.


Over the past several weeks we have all witnessed the heartbreaking acts of racial inequality and injustice that have taken place in our country including the death of George Floyd at the hands of those who took an oath to serve and protect. This unfortunately is not new, for black people and people of color these unconscionable acts are all too familiar. We have heard the cries for change and accountability, and we stand with the black community in the movement and push to ensure that black lives matter. We don’t have all the answers, but we will seek to have the important conversations with our internal team members and our community and take action.

As an extension of Legends’ Diversity & Inclusion platform, this week we’ve launched our Community & Social Impact Circles, an internal program designed to harness the power of our team members’ collective voices and our platform to create change in the communities in which we work and live.

These circles are smaller format discussions that will provide all of our team members with a safe space to share and learn together and have the difficult and much-needed conversations about what is happening in society and throughout our communities. Additionally, one-to-one engagement with the Legends Diversity & Inclusion Team and Executive Team is available for all members, with a Legends Day of Service in the works.

From top to bottom, we’re committed to participating in these important conversations and initiatives as we contribute our collective resources for positive change and unity.