Month: April 2023

Legends, a global premium experiences company, announced today the appointment of Stacey Escudero to the position of Chief Communications Officer. In her role, Escudero will be responsible for leading global communications for the company, which works with many of the world’s most iconic sports, entertainment, and attractions brands.

Escudero is a seasoned communications professional with more than 15 years of experience working with top-level executives and world-class brands. She joined Legends as Senior Vice President, Communications in January 2022 and has since played an integral role in developing, scaling, and evolving the company’s global communications strategy and driven employee communications to extend the company’s mission.

As Chief Communications Officer, Escudero will lead corporate business and brand communications and oversee public relations strategies across the company’s service divisions, which include planning, sales, partnerships, hospitality, merchandise, and technology solutions. In addition, she will oversee Legends’ digital media platforms and serve as a key leader for the company’s global internal employee communications and events.

“With the rapid expansion of Legends business, having an experienced and effective communications expert like Stacey has been, and remains, critical to our business success. She has quickly made an impact on our organization since joining us just over a year ago,” said Mike Tomon, Co-President and COO, Legends. “In this new role, Stacey will continue to work closely with leadership across the company to deliver effective communications strategies aligned with business objectives for Legends and our partners in the media worldwide.”

Escudero brings a wealth of experience in sports, entertainment, media, and technology to her new role as Chief Communications Officer at Legends. She previously served in leadership roles at strategic communications firm Hiltzik Strategies, where she handled corporate communications, media relations, and crisis management for clients across a broad spectrum of industries, as well as Madison Square Garden Sports Corp. (then The Madison Square Garden Company), where she oversaw corporate communications and publicity for the New York Knicks (NBA), New York Rangers (NHL), New York Liberty (WNBA), the Garden of Dreams Foundation, and managed the communications strategy for the three-year, $1 billion transformation of Madison Square Garden. She has also held public relations positions at MSG Media and AMC Networks, and prior to joining Legends Escudero ran her own communications consulting agency, managing corporate communications for sports agencies, teams, and brands.

Legends Golf to Deliver Enhanced Merchandise Experience and

Provide Data Technology Solutions to Drive Innovation and Growth for the LPGA

The LPGA, one of the longest-running women’s professional sports associations in the world, today announced an expansive partnership with Legends, a data-intelligence-fueled global premium experiences company, to drive fan engagement and growth. Legends Golf, a division of Legends that leverages the company’s holistic services for partners in the golf industry, will lead the partnership utilizing the expertise of the company’s global merchandise and technology solutions services.  

As part of the partnership, Legends’ global merchandise team will oversee e-commerce, licensing, and select on-site event retail for the LPGA. Further, Legends will work together with the LPGA to develop and produce product lines and expand merchandise offerings for fans worldwide on the official LPGA e-commerce shop. Event retail operations will include the Drive On Championship, Cognizant Founders Cup, CME Group Tour Championship, Solheim Cup and Hanwha LifePlus International Crown. Legends’ global technology solutions team will also provide a comprehensive, custom fan DNA study and event sponsorship valuation and solutions to support further fan and revenue growth. 

“This year, the LPGA will host events spanning 12 countries and regions and 11 U.S. states, and our tournaments will be broadcast to 500-millon households spanning 175 countries,” said Matt Chmura, LPGA Chief Marketing, Communications and Brand Officer. “The innovative and data-driven approach that Legends brings to this partnership is critical to our continued fan growth. Together with Legends, we will enhance our merchandise experience, deepen our connection with current fans, and reach even more fans all over the world.”

“We are proud to partner with the LPGA to support innovation and growth for the organization through an enhanced, global e-commerce offering and comprehensive, data-driven fan and sponsorship studies to provide solutions that can drive commercial revenue,” said Kevin Ring, President, Legends Golf. “This new partnership with LPGA further strengthens our Legends Golf portfolio of clients and provides another incredible opportunity to leverage our expertise to help drive the golf industry into a new era.” 

The LPGA joins Legends Golf’s growing roster of world-class partners, including PGA of America, Ryder Cup, USGA for the 2023 U.S. Open, and DP World Tour. Legends Golf provides Legends’ comprehensive 360-degree service solution across planning, sales, partnerships, hospitality, merchandise, and technology solutions to support leading organizations, events, and brands in the golf industry globally.

Georgia Aquarium and Legends, a global premium experiences company, today announced a new partnership focused on a data-driven approach to identifying and igniting new revenue opportunities, and driving guest engagement and growth for the downtown Atlanta attraction that currently welcomes more than 3 million visitors annually.

Georgia Aquarium is the largest aquarium in the United States and a recognized leader in aquatic research and ocean preservation. Through this comprehensive partnership, Legend will deliver and execute data-driven actionable insights and solutions for sponsorships. The Aquarium joins a growing list of partners for Legends’ Global Attractions business, which operates attractions and experiences worldwide utilizing the company’s holistic service solution.

“We are very impressed with Legends’ data-driven approach to unlocking new revenue opportunities for Georgia Aquarium,” said Dan Dipiazzo, Chief Marketing and Experience Officer at Georgia Aquarium. “We are excited to bring Legends in as an extension of our team, looking for innovative ways to engage partners and enhance the guest experience at the Aquarium.”

Leveraging connectivity to its global partnerships network, Legends will provide a go-to-market strategy and execution, focused on unlocking the value of existing Aquarium partner assets and identifying and creating new assets and activation opportunities for regional, national, and global brands. In addition, Legends’ global technology solutions team will analyze Georgia Aquarium’s guest data to identify strategies to maximize the commercialization of ticket sales and other revenue streams.

“Legends is proud to partner with Georgia Aquarium, a truly iconic attraction, acclaimed globally and beloved by the millions that visit each year. We look forward to sharing our expertise and collaborating with our Aquarium colleagues to continue its remarkable growth and develop new ways to enhance the experience across every touchpoint,” said John Urban, Senior Vice President, Legends Global Attractions. 

Legends is partnered with many of the world’s most iconic sports, entertainment, and attractions brands. The company’s Global Attractions business provides business planning and project development, as well as managing all operations across ticketing, special events, sponsorship, food and beverage, and retail for its partners. Legends Global Attractions partners include One World Observatory (New York, NY), Illuminarium (Atlanta, GA and Las Vegas, NV), College Football Hall of Fame (Atlanta, GA), The View from the Shard (London, UK), SoFi Stadium Tour (Inglewood, CA) and Santiago Bernabéu Stadium Tour (Madrid, Spain).