SPORTS BUSINESS JOURNAL: Detroit Pistons E-Commerce Rights Assumed by Legends

Via Sports Business Journal

The Pistons’ e-commerce rights have been assumed by Legends, and the team’s Pistons313shop.com URL is now active. Legends takes rights that were held by Delaware North, which continues to operate the Pistons’ brick-and-mortar merchandise sales. The new e-commerce site will also sell licensed merchandise for the Pistons’ Motor City Cruise G League team, and its NBA 2K League eSports franchise, the Pistons Gaming Team.

SPORTSPRO MEDIA: Detroit Pistons Turn to Legends for eCommerce Merchandising

Via SportsPro Media

The National Basketball Association’s (NBA) Detroit Pistons have appointed experiential services agency Legends to operate their ecommerce merchandising.

The agreement has already led to the launch of Pistons313shop.com as the new official team merchandise website for the Pistons.

As well as featuring designer apparel and official NBA team-licensed gear, the site will also serve as the merchandise home for the Motor City Cruise, the Pistons’ NBA G League affiliate, and the club’s NBA 2K League esports outfit, Pistons Gaming Team.

In conjunction with the launch of the online store, the Pistons also unveiled new ‘313’ and ‘DET’ logo treatments as part of a new fashionable lifestyle-inspired line of off-court apparel called ‘DETail Threads’. Sold exclusively on Pistons313shop.com, the private label offering focuses on unique silhouettes and designs that celebrate the city, team and history of the franchise.

In partnering with Legends, the Pistons will look to lean on the company’s strategic relationships with high quality and boutique vendors to help broaden selection and increase value for consumers.

Legends already has a number of high-profile partnerships in sport, including with Spanish soccer giants Real Madrid, who appointed the agency in July to manage their vast retail operation.

“We are pleased to partner with Legends on the creation of a new merchandising partnership that will deliver fans unparalleled selection with an easy and reliable online shopping experience,” said Mike Zavodsky, chief business officer for the Detroit Pistons.

“Our DETail Threads private label and new ‘313’ and ‘DET’ logo treatments provide fans a directional glimpse of our merchandising future and how we intend to utilise the power of Legends’ global expertise to diversify the look and feel of our team apparel offerings.”

Dave Moroknek, president of Legends Global Merchandise, added: “It was important for us to deliver exclusive merchandise that is true to Detroit, which offers a unique way for fans to support their teams.

“We put an emphasis on making the site easy to navigate and are thrilled with the end product. It’s been rewarding to work with the Pistons organisation and can’t wait to tip-off this partnership.”

LEGENDS, DETROIT PISTONS ANNOUNCE MERCHANDISING PARTNERSHIP AND PISTONS313SHOP.COM

The Detroit Pistons announced today a partnership with Legends to operate e-commerce merchandising for the organization. Pistons313shop.com launched today and will serve as the official team merchandise website for the organization. Featuring designer men’s, women’s and youth apparel, official NBA team-licensed on-court team gear such as player jerseys, warm-ups, shooting shirts and novelty items for Pistons fans of all ages, the new online destination will also serve as the merchandise home for the Pistons’ NBA G League affiliate, the Motor City Cruise and the club’s NBA 2K League eSports team, Pistons Gaming Team.

In conjunction with the launch of Pistons313shop.com, the organization unveiled new “313” and “DET” logo treatments that reinforce the franchise’s love for the city and embodies the culture and collective understanding that those numbers and letters serve as more than just an area code or location. The marks are included as part of a new fashionable lifestyle-inspired line of off the court apparel tabbed DETail Threads. The private label offering focuses on unique silhouettes and designs that celebrate the city, team and history of the franchise, with product available for diehard fans and casual fans alike. DETail Threads merchandise will be sold exclusively at Pistons313shop.com.

“We are pleased to partner with Legends on the creation of a new merchandising partnership that will deliver fans unparalleled selection with an easy and reliable online shopping experience,” said Mike Zavodsky, Chief Business Officer for the Detroit Pistons. “Our DETail Threads private label and new ‘313’ and ‘DET’ logo treatments provide fans a directional glimpse of our merchandising future and how we intend to utilize the power of Legends’ global expertise to diversify the look and feel of our team apparel offerings.”

Operated by Legends Global Merchandise, the new Pistons313shop infrastructure allows visitors and fans to shop from anywhere and anytime. Legends’ strategic relationships with high quality and boutique vendors will broaden selection and increase value for the consumer.

“It was important for us to deliver exclusive merchandise that is true to Detroit, which offers a unique way for fans to support their teams,” said Dave Moroknek, President, Legends Global Merchandise. “We put an emphasis on making the site easy to navigate and are thrilled with the end product. It’s been rewarding to work with the Pistons organization and can’t wait to tip-off this partnership.”

SPORTS BUSINESS JOURNAL: 2020 Power Players: Legends

The 2020 Power Players, featuring Shervin Mirhashemi, Bill Rhoda, Paula Portz and Cameron Curtis

Via Sports Business Journal

Sports Business Journal recognizes the leaders in facility design and development. From architects and construction firms to acoustics and retractable roof experts, these are the folks who are at the planning table at the beginning and whose visions ultimately make each venue unique.

Our Power Players series launched on April 18, 2016, with a look at the influencers in the design and construction world. This is the first time that we have revisited a sector, but with a record $8.9 billion in facility openings this year, we thought it was an appropriate time.

You might notice a slight change in the scope of companies compared with our first Power Players. Changes in security requirements, media production, environmental concerns, game-day expectations and the increase in the number of these venues that serve as anchors to mixed-use sites mean there are more shareholders involved on day one than there used to be.

But while the editorial staff of SBJ made the final decisions on who would make this list, the primary source of information came from industry peers. We asked things like: “What competitor do you respect the most?” and “What vendor do you want with you at the table from the beginning?” As you read through these pages, you’ll see a lot of familiar faces. But you will also see some folks you have never heard of, even though they’ve been behind the scenes for years.

The result was a total of 89 people and 45 companies who stood out for their ability to develop new concepts that would stand the test of time, renovate existing spaces to maximize revenue, secure funding and public support, and push the boundaries of technology so fans feel safe, entertained and wanting to come back.

LEGENDS

Shervin Mirhashemi
President and Chief Executive Officer

Bill Rhoda
President, Legends Global Planning

Paula Portz
Chief Operating Officer, Legends Project Development

Cameron Curtis
Senior Vice President, Operations, Legends Project Development

Led by Mirhashemi, Legends manages merchandising and concessions at the $5 billion SoFi Stadium, brokered its $30 million a year naming-rights agreement and is project manager for the adjacent 300-acre Hollywood Park entertainment district. Legends also landed Allegiant Stadium’s naming-rights deal and spearheaded the Raiders’ personal seat-license campaign, bringing in $549 million ahead of the 2020 season.

“Being an operator ourselves is a huge benefit for our clients,” Mirhashemi said, “as our planning and design decisions are influenced by our overall stadium and live experiences acumen.”

Rhoda, who led planning and project development for Banc of California Stadium and The Star, home of the Dallas Cowboys world headquarters, said he was particularly proud of Legends’ ability to oversee SoFi’s planning and construction while also working on the new stadium and training facility for the Columbus Crew and San Diego State’s new Aztec Stadium.

Portz oversaw the project management for SoFi and continues to work on the Hollywood Park entertainment district along with the Crew’s new home. She joined Legends in 2017 from PC Sports, where she was president and worked on such projects as KFC Yum! Center, FedEx Forum, Sprint Center and the renovation of Texas A&M’s Kyle Field.

Curtis, whose first sports project was the then-revolutionary SkyDome (now Rogers Centre), is working with the Los Angeles Clippers on their new arena near SoFi Stadium.

LEGENDS NAMES TOM TREGELLES, VICE PRESIDENT, INTERNATIONAL E-COMMERCE

Legends today announced the appointment of Tom Tregelles to the new role of Vice President, International E-Commerce, where he will develop customized global e-commerce solutions and strategies for Legends’ roster of world-class merchandise clients.

Tregelles will be responsible for oversight of the end-to-end customer journey for Legends’ rapidly expanding global e-commerce platform including the seamless customer journey, targeted digital marketing, real time data segmentation and strategies, as well as key e-commerce partnerships to support the omnichannel visions for partners. Specializing in customer-centric digital transformation, Tregelles brings a holistic view to Legends’ growing global retail team.

An industry leader with more than a decade of experience, Tregelles joins Legends from Frasers Group PLC, formerly Sports Direct International PLC, the largest sports goods retailer in the United Kingdom. He was most recently Group Head of Digital. During his time with Frasers Group, Tregelles worked across several brands including Sports Direct, Flannels, and House of Fraser, where he achieved triple digit growth and record online revenues. Earlier in his career, Tregelles held a variety of digital and marketing roles with Orlebar Brown, Arcadia Group’s Topshop Topman brand, and Jack Wills.

Tregelles is a graduate of Oxford Brookes University. Based in Legends’ corporate office in London, he will report to Victoria Hawksley, Vice President, International Retail.