– New corporate management structure designed to further accelerate worldwide business development and position the company for long-term growth –

–Business technology expert Jennifer Greer-Glanville named Chief Information Officer –

Legends today announced a strategic realignment of its global corporate management structure naming longtime Legends executive Mike Tomon and prominent financial operations executive Curt McClellan as the first-ever Co-Presidents of the business. The restructuring of Legends operations in the U.S. and internationally aligns with the company’s long-term commitment to worldwide growth and positions the premium experience company for the future.

“As we ramp back up at a rapid pace, we are positioning our company to more effectively execute our long-term growth strategy and must match that with the right leadership and structure to support our teams and clients, ensuring that we can sustain and elevate the world-class service we deliver to partners,” said Shervin Mirhashemi, CEO, Legends. “Mike and Curt are exceptionally talented, innovative and forward-looking leaders, with track records implementing ultra-successful global strategies and will be excellent stewards of our business as co-presidents. And with the addition of Jennifer as CIO, who has a stellar reputation delivering business value across all areas of the technology ecosystem, our new leadership composition is a perfect fit to accelerate our vision.”

Tomon assumes expanded responsibilities of Co-President along with his current role as Chief Operating Officer, and will oversee all revenue generating and operational components of the company, including all Legends operating divisions.  In addition, he will oversee Marketing, Creative, and Communications. In addition to serving as Co-President, McClellan will assume the role of Chief Corporate Officer, overseeing infrastructure components of the company, including IT, Finance and Accounting, Legal and Human Resources.

Advancing its objective to support the business with world-class expertise, Legends has appointed business technology executive Jennifer Greer-Glanville as Chief Information Officer. As CIO, she will lead strategic direction, management, and oversight in the areas of Enterprise Architecture, IT Security and Compliance, Infrastructure, Technical Services, Workplace Technologies and Event Support for Operations.

A Legends veteran and principal leader in its dynamic and diverse growth since 2014, Tomon has been a key accelerant in the advancement and implementation of the 360-degree service solution platform. Over the past seven years, the former Georgetown student-athlete has been instrumental in Legends’ global operations expansion and overall business development charge. Before joining Legends, Tomon served as Senior Vice President of Global Partnerships at AEG, spearheading business development and overseeing the global premium sales strategy for assets worldwide. Prior to AEG, Tomon lead different facets of revenue and operations for NBA teams such as the Phoenix Suns, Charlotte Bobcats and Cleveland Cavaliers.

McClellan augments the Legends team with over three decades of experience, building efficient and effective infrastructure teams that support and drive business at global leading companies. Most recently, as Executive in Residence for KSL Capital Partners, McClellan delivered leadership, operational and financial expertise to portfolio company leadership as well as providing guidance, diligence efforts and support for potential investments. Prior to that, the Abilene Christian graduate provided leadership to golf club operator ClubCorp USA as the organization’s CFO and Treasurer for 11 years. During his tenure, McClellan oversaw over 350 employee partners across, finance, accounting, tax, investor relations, information technology, legal and risk management. Additionally, he was responsible for managing treasury and capital market relationships and strategies.

Greer-Glanville comes to Legends following a career arc helping to transform multibillion dollar corporations. Most recently, she was CIO of ClubCorp, driving strategic digital transformation initiatives and cybersecurity/compliance solutions while also building credibility through improvements in the day-to-day technology and service predictability across the entire technical landscape. As the VP of IT Transformation Technology and Corporate Officer at foodservice leader Sysco Corporation, she drove key business process and systems transformation, turned around struggling programs, implemented critical controls, and led complex contract renegotiations to extract value and drive cost efficiency. Prior to Sysco, the Texas A&M graduate was the VP IT for Global Telecommunications at Cadbury PLC, where she was the global lead for numerous SAP programs, drove both IT and business process outsourcing efforts and was responsible for global telecommunications operations. Greer-Glanville spent the first 10 years of her career at Accenture providing technology consulting services to global clients.


Hollywood Park, a near 300-acre sports and entertainment destination, and YouTube have partnered in an extensive multi-year agreement that names the development’s 6,000-seat performance venue, YouTube Theater. The partnership is the first-of-its-kind for YouTube, with the venue hosting a variety of live entertainment from concerts to comedy, award shows, esports competitions, community events, conferences, and distinctive YouTube creator events. YouTube Theater is part of the sprawling Hollywood Park mixed-use development in Inglewood, Calif., which is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, and construction is set to complete for the theater in summer 2021. The first event to officially open the venue is slated for mid summer.

“YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together, while simultaneously sharing ​that same event​ experience with our two billion global monthly users through livestreams and VOD content,” said Angela Courtin, Vice President of Brand Marketing, YouTube. “YouTube creators and artists are the heart of YouTube and YouTube Theater adds to the portfolio of opportunities to drive their creativity, build their businesses, grow their communities and so much more.”

“When he set out to build YouTube Theater, Stan Kroenke envisioned an intimate, world-class venue that exemplified three core aspects: technology, creativity, and entertainment. We cannot imagine a better partner to help us bring this vision to life than YouTube,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “YouTube Theater will be open to the public this summer as Los Angeles’ new home for esports, community gatherings, concerts, and all types of live entertainment. YouTube Theater is the next step for Hollywood Park as we develop and deliver on creating a true sports and entertainment destination across our 300 acres.”

YouTube Theater is designed to be home to a variety of live entertainment events. Hollywood Park and Live Nation have partnered in an exclusive multi-year booking agreement and have already confirmed Caifanes, Los Angeles Azules, Pitbull, Black Pumas, Devo, Trippie Redd, Alejandro Sanz, Christian Nodal, Marina, and Louis Tomlinson to play shows at the theater in 2021 and 2022. Guests at the theater will be introduced to state-of-the-art technology and premium finishes that elevate the fan experience.

The innovative features at YouTube Theater focus on interactivity, including a large scale digital YouTube play button icon outside the venue, which can transform into an immersive video screen that guests can interact with by mirroring themselves on the screen and by viewing highlights of YouTube’s creator and artist content. The venue also features a dynamic digital wall on the interior that will be used to celebrate YouTube creators and artists by showcasing them in a gallery-like setting.

This agreement builds upon YouTube parent company Google’s previously announced partnerships with Hollywood Park that made Google Cloud the exclusive cloud partner of the Los Angeles Rams, Los Angeles Chargers and their home SoFi Stadium. Google Cloud is the exclusive cloud partner of YouTube Theater as well. YouTube will be the exclusive video services and music streaming services partner of YouTube Theater, SoFi Stadium and Hollywood Park and the exclusive video services partner and an official music streaming services partner of the Rams and Chargers.

YouTube Theater is a 227,000 square foot, three-story indoor venue. Built to be a best-in-class event venue, the 6,100 square-feet stage is an expansive area to get creative, and every seat is close to the action on-stage, with the farthest seat in the house only 164 feet away from the stage. The venue itself is blended seamlessly in at the southernmost corner of the same roof canopy that stretches over SoFi Stadium and American Airlines Plaza. Complete with a two-story Kaynemaile chandelier, the theater will feature six luxury boxes, a 1,200 square-foot premium back-of-house hospitality space — with adjacent dressing rooms — and a 3,500 square-foot private club with 140 premium seats.

Legends Global Partnerships division sourced, negotiated and represented Hollywood Park in securing this partnership.

For more information about YouTube Theater and to learn of upcoming events, visit www.YouTubeTheater.com or @YouTubeTheater on YouTube, Instagram, Twitter and Facebook.


Columbus Crew and Lower today announced a long-term partnership that includes naming rights to the Crew’s new downtown home, which will be named Lower.com Field, effective immediately. The partnership sees two Columbus-based organizations who are invested in the local community come together in a landmark agreement, terms of which were not disclosed.

“We are proud to partner with Lower in naming our new Stadium,” said Dee Haslam, Columbus Crew Investor-Operator. “Dan Snyder’s leadership and vision align so strongly with the goals of the Crew. Lower is a world class company, rooted in Columbus, renowned for their culture and fully invested in giving back to our community. Lower.com Field will provide our players a home-field advantage and our supporters a best-in-class experience. In addition to match days, we are immensely excited that Lower.com Field will be the cornerstone of a new live, work, and play neighborhood in Astor Park. On behalf of the Haslam and Edwards Families, we look forward to working together to make a sustainable and positive difference in Columbus and for our supporters.”

Lower is a fintech company whose mission is make the traditionally daunting task of buying or refinancing a home simple. The millennial and Gen-z home finance platform is differentiated from other digital lenders by taking a holistic approach to the homeownership journey. Consumers can go online or download the app and find a one-stop shop experience where they can save for a home, get a great mortgage, and protect their home through its insurance marketplace. With more than 10,000 five-star reviews in less than two years, Lower is becoming the go-to destination for those looking to save for, insure, buy, or refinance a home across the country.

“We have nearly 1,000 local team members, have funded billions in loans, and have been named the top workplace in Columbus, and yet, we’re still relatively unknown as a company. So, this partnership, to some extent, is the coming out party for our brand. Very few companies ever get to name a stadium, let alone a brand new one, in their hometown. It is a once in a lifetime opportunity, said Lower CEO Dan Snyder. “On behalf of my partners and the entire team, we couldn’t be more excited to open up Lower.com Field to the city of Columbus on July 3.”

Lower is heavily invested in the Columbus community and will collaborate with the Crew on several community-based initiatives as a focal point throughout the partnership. Lower becomes the Presenting Partner to the Crew’s Mini-Pitch Project. The Mini-Pitch Project is a field development project that aims to provide local youth in underserved communities with the opportunity to get outside and play soccer in safe and fun environments. As previously announced, the Club’s 11th field development project – a mini pitch at Northgate Intermediate School in Columbus – is set to open later  month. On matchdays, for each goal scored by the Crew, Lower will donate $1,000 to Healthy Homes. Healthy Homes is a non-profit housing organization and collaboration between Community Development for All People and Nationwide Children’s Hospital that works to preserve and create high-quality affordable housing. On top of the charitable donation, there will be a second goal-based opportunity, which benefits Crew supporters. For each goal scored in the regular season, supporters will unlock $500 toward their home financing, up to $1,500.

Lower also becomes an Associate Partner to Give Forward becoming an integral part of the Club’s community efforts. Give Forward is a platform of the Columbus Crew Foundation that serves challenged youth, encouraging healthy and positive lifestyles, honoring the military, and keeping Columbus beautiful.

“We couldn’t have found a more perfect fit with Lower as our naming rights partner,” said Columbus Crew Executive Vice President and Chief Business Officer Steve Lyons. “It was critical for us to find a like-minded company, Columbus-based, and committed to our community. At the same time, Lower’s bold, upward trajectory reflects the direction of the Crew and the personality of Lower Field. As a leading innovative technological company, they focus on creating world-class customer experiences and their core mission of making home ownership more accessible is impactful for our fans. We are thrilled to welcome Lower and their associates to the Crew family.”

Continued Lyons: “As we prepare to open Lower.com Field, we are excited that this stadium will represent our players, club and city on a national and international stage through events such as Campeones Cup later this summer and potential U.S. Soccer matches in the future. The ability to host high-profile events of this magnitude provides incredible exposure to the club, the city and our partners through the global game of soccer.”

The Crew also announced today that the second largest supporters section in Major League Soccer, the Nordecke (3,364) has now officially sold out. While the Nordecke, and as previously announced, all premium club, suites and loge boxes at New Crew Stadium sold out for the current season, limited general seating 2021 Season Tickets are still available at a pro-rated price. Similarly, Limited Partial Plans for four to 10 matches are currently available. Supporters can ensure priority access to single match tickets and purchase full or partial Season Ticket Memberships by visiting the following link: https://bit.ly/2SuhKsD.

As part of the partnership, Lower is also the Entitlement Partner to the East Field Club, which is set to be named the “Lower.com Lounge.” The lounge is the most premier space within Lower.com Field and is inclusive of 10 private field-level suites and 120 field seats.

Lower.com Field is set to open its gates at full capacity on Saturday, July 3, when the Crew hosts the New England Revolution for the venue’s Inaugural Match [5:00 p.m. ET / ESPN, ESPN App (Stream) / 97.1 The Fan & 971thefan.com (English); ColumbusCrew.com (Spanish)]. The new world-class stadium has a capacity for 20,011 supporters and includes seats that are as much as 28 feet closer to the pitch than any of the seats at Historic Crew Stadium. Additionally, the incline is steeper, providing improved sightlines for supporters in every part of the venue. A defining feature of the stadium is a 220,000 square-foot canopy that will cover all supporters during the match, providing shelter from weather conditions throughout the season.

The premium spaces at the new home of the Crew are among the highest-end premium experiences in MLS and include Ledge Seats which hang over the lower bowl, offering one of the best views of the pitch.

The New Nordecke at Lower.com Field is located on the north end of the stadium and is set to be the second-largest supporters section in MLS, with standing-only capacity for 3,356 supporters. Notably, it features a state-of-the-art tifo-rigging system designed for the Black & Gold supporters. Upon arrival to the southeast entrance of Lower.com Field, supporters will be able to walk up to and congregate in a 62,000 square-foot public plaza featuring a large, outdoor 14-feet by 24-feet video screen. Supporters can then walk across the plaza to the Pub Restaurant and Crew Shop, which will be open on non-matchdays. The concession stands at the venue are also set to feature several local food and beverage options.

At 225 feet wide by 360 feet long, the surface of the pitch at Lower.com Field – which sits 22 feet below the concourse level – will be surrounded by thirteen feet of synthetic turf on the sidelines and eleven feet of synthetic turf on the end lines. The SubAir system used in the pitch will allow it to recover faster from adverse weather conditions, as it can increase the temperature of the pitch root zone by up to 28 degrees, allowing for events played in cold conditions to occur with less buildup that normally might affect the flow of the game. Additionally, the SubAir system can drain water from the pitch in three minutes, while gravity systems usually used in stadiums can take up to 60 minutes.

Before Lower.com Field opens, the Club is set to hold multiple activations as part of its matchday programming for the Club’s Farewell to Historic Crew Stadium this weekend. The Crew’s final match at the historic venue is set to take place on Saturday, June 19 with the Club hosting Chicago Fire FC [7:30 p.m. ET / Bally Sports Ohio, Bally Sports App (Stream) / 97.1 The Fan & 971thefan.com (English); ColumbusCrew.com (Spanish)]. Ahead of the match, Bally Sports Ohio is scheduled to host a one-hour pre-match special commemorating the day, beginning at 6:30 p.m. ET.

Columbus Crew was represented by Legends Global Partnerships in this wide-ranging partnership with Lower.com.


Notre Dame Global Partnerships (NDGP), the multimedia rightsholder for the University of Notre Dame’s Athletics Department, today announced a partnership with digital-first fintech innovator Deserve, and the launch of the new Notre Dame PRO Mastercard for alumni and fans. The new card program will help support the student scholarship funds of local Notre Dame clubs.

With the Notre Dame PRO card, alumni and fans can earn cash back rewards – 3% on travel, 2% on restaurants, 1% on everything else – as well as participate in exclusive Notre Dame experiences like virtual season preview events and autograph sessions on game weekends. PRO cardholders also receive a one-year membership to Priority Pass™, which gives cardholders access to over 1,300 of the world’s premier airport lounges and experiences at a discounted rate. Additionally, cardholders receive cell phone protection for up to $600; Mastercard World Benefits, including identity theft protection and stolen wallet assistance; and no international transaction fees.

“Our alumni and fans are some of the best and most supportive in the world, and we’re thrilled to partner with Deserve to offer them a credit card with benefits and perks that matter to Fighting Irish Fans,” said President of Notre Dame Global Partnerships, Theodore Loehrke.

“With Notre Dame Global Partnerships, we’ve been able to build a card that is seamless, easy to sign up for, and directly benefits the University itself,” said Kalpesh Kapadia, CEO and Co-Founder of Deserve.

Learn more or sign up for the Notre Dame PRO card here.


Legends today announced that Chris Foy has joined as Executive Vice President, Legends Global Partnerships. Foy brings more than 25 years of experience across sports, sponsorships, and live events.

In this newly created role, Foy will be a key leader within Legends Global Partnerships and will focus on venue & facility naming rights, global partnerships sales, collegiate partnerships, and other platforms in the evolving global partnerships space. Foy will collaborate with Legends Global Partnerships staff throughout the United States and globally.

“Chris brings a depth of experience that spans professional sports, live entertainment, and collegiate athletics,” said Chris Hibbs, President, Legends Global Partnerships. “The landscape across sponsorships, new venue projects, live events, and collegiate athletics is evolving quickly, and Chris’ extensive expertise will be a critical resource for our new and existing clients as we work together to drive game-changing results.”

Prior to joining Legends, Foy was President & Founder of Impression Sports & Entertainment, a national sports sponsorship agency that he launched in 2011. With the creation of Impression Sports & Entertainment, Foy delivered an extensive portfolio of experience and high-end sales and marketing solutions for high-profile clients including ESPN Events, Fiesta Bowl Association, USA Swimming, FOX Sports/USC, the ECHL, Gator Bowl Association, Kroenke Sports & Entertainment, Greenville Arena District, New Orleans Pelicans, Florida Citrus Sports, Chip Ganassi Racing, the Sun Bowl Association, the Independence Bowl Foundation, Minnesota Timberwolves, the Arizona Bowl, City of Memphis (MMG), Wisconsin City District, among several more.

“Legends Global Partnerships is an exceptional team known for delivering results for the largest and most complex projects in sports and entertainment,” said Foy. “Through their incredible body of work, they have earned their best-in-class designation. I look forward to providing immediate value to our team, our clients, and to the overall success of the company.”

Prior to launching Impression, Chris was managing partner of General Sports Alliances, where key clients included the Atlanta Falcons, Minnesota Twins, Detroit Red Wings, Washington Capitals, Progressive Gator Bowl, and Detroit Metro Airport.

Earlier in his career, Foy held VP sales roles with Live Nation and The Bonham Group. Born and raised in Toronto, Chris was a draft pick of the New York Islanders of the National Hockey League and played professional hockey for four years (AHL, IHL, and ECHL). In college, Chris was a member of the Northeastern University Huskies (Boston, MA) Division 1 hockey team, playing in the elite Hockey East Conference for four years and earning Hockey East All-Academic Team honors in 1991 and 1993.

Foy graduated from Northeastern University with a bachelor’s degree in finance. He resides in Denver, Colorado with his wife Justine, and their three children Taylor, Keaton, and Connor.


SoFi Stadium will open The Equipment Room at SoFi Stadium, the official team store at the new home of the Los Angeles Rams and Los Angeles Chargers, to the public on Saturday, May 22.

With more than 7,600 square feet of retail space, the store spans two levels on the south side of SoFi Stadium, adjacent to American Airlines Plaza.

“The opening of our team store, The Equipment Room, will offer Rams and Chargers fans an early opportunity to experience SoFi Stadium ahead of the season,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “The Equipment Room offers guests a multi-level shopping experience, store-exclusive merchandise, and previews the extraordinary experiences we will offer fans at games.”

The Equipment Room will feature exclusive SoFi Stadium collaborations with local artists that celebrate the essence of Southern California. The first collaboration is with Laguna Beach, Calif., artist, Steve Adam, who has translated the look and feel of SoFi Stadium into his art. This includes one-of-a-kind surfboards shaped by surf legend Duke Aipa, two-dimensional hand-painted acrylic skateboards, original art, and unique apparel that honors the West Coast lifestyle.

SoFi Stadium has partnered with Legends, a premium experiences company with global expertise across merchandising, sales, partnerships, planning, technology, and hospitality, to build and operate SoFi Stadium’s fan shop.

“The Equipment Room is a destination for fans to experience the excitement and energy of this world-class stadium,” said Bill Wilson, Legends executive vice president, Hospitality. “The store features a unique selection of products – including limited-run Rams and Chargers items, and special collaborations with local artists – offering a premium shopping experience.”

The Equipment Room also features a customization station where fans can personalize a variety of jerseys, headwear, apparel, glassware, tumblers, and keychains.

Fans can find products for the Rams, Chargers, and SoFi Stadium, including team exclusive collaborations with New Era, Icer Brand, and Junk Food. The store has products for men, women, and children, such as jerseys, T-shirts, fan gear, footballs, helmets, headwear, novelty items, training gear, home decor, and accessories. The shop features a wide product assortment from fan favorites and premium lifestyle brands, such as Nike, New Era Cap, ’47 Brand, Starter, Mitchell & Ness, G III, WinCraft, FOCO, and Boelter Brands.

The Equipment Room at SoFi Stadium will be open daily, on non-game days. The entrance is on level 5, adjacent to American Airlines Plaza. Additional shops and retail kiosks are located throughout the building and will open during events. For information on The Equipment Room at SoFi Stadium, visit www.sofistadium.com/equipment-room. Days and hours of operation are subject to change, so please visit the website for the latest hours and information.

In addition to operating The Equipment Room, Legends has been engaged throughout SoFi Stadium on hospitality, premium sales, tours, partnerships and naming rights, technology solutions, and project development.


SoFi Stadium, home of the Los Angeles Chargers and Los Angeles Rams, is officially launching its tour program, SoFi Stadium Tours, to the public on Saturday, May 22. SoFi Stadium Tours is an immersive, behind-the-scenes experience that takes guests on a journey though the creation of SoFi Stadium, the largest stadium in the NFL and one of the most technologically advanced buildings in the world. The tour also puts attendees in the heat of the action, showcasing what it feels like to be a player on game day.

Guests on a SoFi Stadium tour will be able to run through a player tunnel onto the field, check out Rams and Chargers locker rooms and even test their football skills on the field. Inspired by the NFL Scouting Combine, some of the on-field tour challenges include running the 40-yard dash, attempting a field goal kick and testing passing prowess. Once an attendee completes an on-field challenge, they will be able to compare their statistics to those of professional football players.

“SoFi Stadium Tours will give visitors an inside look into the making of SoFi Stadium and a chance to experience game day from a player’s perspective,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Our goal is to create extraordinary experiences for guests each time they visit the Hollywood Park campus. Our tour program is one way we intend to deliver on that promise.”

Tour attendees will also learn about how the stadium was built and dive into the building’s cutting-edge technology, including its already iconic dual-sided videoboard. They will also be to experience some of SoFi Stadium’s most premium seats and suites, as well as visit the stadium’s team store, The Equipment Room. The two-story team store features Rams, Chargers and SoFi Stadium gear, with some items exclusive to The Equipment Room.

SoFi Stadium partnered with Legends, a premium experiences company with expertise across merchandising, sales, partnerships, planning, technology, and hospitality, to operate SoFi Stadium Tours.

“SoFi Stadium Tours is a chance for fans to experience everything that makes this stadium special – the history, architecture and landscaping, state-of-the-art technology, and premium amenities – against the backdrop of Los Angeles,” said Bill Wilson, Legends executive vice president, Hospitality. “From the Tunnel Run to the Technology Center, fans will be able to experience every aspect of game day.”

SoFi Stadium Tour Interactive Activities Include:

Tunnel Run

Feel like a pro as you run through the 60-foot tunnel experience to hype you up before you enter the SoFi Stadium field.

Premium Guest Experience

Once in our impressive private suites and clubs, take in the luxuries of the premium guest experience and learn about SoFi Stadium’s premier catering, the LA Eats program, with famous chefs Jon and Vinny,  luxurious décor, and the many amenities available to fans on event days. Imagine the game day or event day atmosphere from a unique vantage point.

On-Field Challenges

Have you ever wanted to test your skills to see where you would rank against the football pros? Thanks to the state-of-the-art Zebra technology and inspired by the NFL Scouting Combine, our field activities will let you test just that. Show off your skills as a pro, kicking field goals, throwing at targets, running the “40,” and testing your high jump.

Integrated Technology Center powered by Google Cloud

At the Integrated Technology Center powered by Google Cloud, fans can learn about our technology partners and how they help power the stadium.

Locker Rooms

Visit the player locker rooms of the Los Angeles Chargers and Los Angeles Rams.

Interview Room

Smile! Take a photo as if you’re at the post-game press conference after a big win.

The Equipment Room

On your way out, there’s no better way to commemorate a trip to SoFi Stadium than through the official team shop, where you can find stadium-exclusive merchandise and gear.

Guests will enter through the VIP Entrance (Entry 7) on American Airlines Plaza, with parking in Lot N. Additional information about available tour dates and ticket packages can be found on www.sofistadium.com/tours. New dates will be added on a rolling basis. ANYTIME purchasers receive priority communication when new dates are made available. Days and hours of operation are subject to change, so please visit the website for the latest hours and information.

In addition to operating SoFi Stadium Tours, Legends has been engaged throughout SoFi Stadium on hospitality, premium sales, retail, partnerships and naming rights, technology solutions, and project development.


Focused on representing the city’s prolific food culture, SoFi Stadium, home of the Los Angeles Chargers and Los Angeles Rams, partnered with James Beard award-winning chefs, Jon Shook and Vinny Dotolo to reimagine the stadium culinary experience. The duo, Los Angeles cult favorite chefs and owners of some of the most iconic restaurants in the city – including animal, Son of a Gun, Jon & Vinny’s, Caramelized Productions and Cookbook Market – created a groundbreaking food program as transformative as the stadium itself.

“Jon and Vinny are well-known for their thoughtful and flavorful food, and we are thrilled for them to extend their legacy to SoFi Stadium,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Los Angeles’ food culture is celebrated for its creativity, and our goal is to build a culinary experience for fans based on high-quality, fresh ingredients and inspired by the many cuisines you can find throughout the city.”

SoFi Stadium’s culinary program is based on four core concepts. Each is grounded in local flavors and features creative combinations. Starting April 22, 2021, SoFi Stadium will release a video each week announcing a concept and delving into its inspiration and ingredients. The videos will feature Jon and Vinny walking fans through the stadium’s innovative program.

Shaped from the diverse cuisines of the region, SoFi Stadium’s menus will feature high-quality ingredients paired with top-notch preparation, expertly scaled for a stadium of discerning foodie fans. Building on their expert knowledge of the LA food scene, Jon and Vinny spent months of research and hundreds of hours in development at their test kitchen in Inglewood to create unique expressions of timeless stadium favorites, but with local flair.

“The opening of SoFi Stadium is a monumental and historical moment for the city of Inglewood, City of Champions,” said Jon and Vinny. “We are super excited to be part of the LA Eats program at SoFi Stadium. The stadium, along with Legends, has made it incredibly easy for us to transform how people think about stadium food.”

SoFi Stadium’s state-of-the-art amenities and indoor-outdoor design will be incorporated into the presentation of its innovative food program to create a memorable experience. The stadium’s kitchens offer open-air spaces with breathtaking views of the city. Their expansive design features clear glass, with each kitchen placed in a location that always has sightlines to the field, videoboard or seating bowl. Fans will now be able to leave their seats for food and drink and not worry about missing the big play.

The clear glass in SoFi Stadium’s kitchens allows food to be prepared in front of guest’s eyes. In a first for stadium design, SoFi Stadium features 100 percent live-fire kitchens. This allows for the stadium to produce food in each and every one of its kitchens.

The culinary program was created in partnership with Legends, which will operate the stadium’s culinary program under the direction of Legends Executive Chef Robert Biebrich and Legends Vice President of Culinary Innovation Gretchen Beaumarchais.


Columbus Crew SC today announced that the Club has entered into a new, multi-year partnership with American Electric Power. As one of the largest electric energy companies in the U.S., Columbus-based AEP powers millions of homes and businesses. AEP becomes an Official “Founding Partner” of Columbus Crew SC and New Crew Stadium, set to open in July of this year. As an Official Founding Partner, AEP will be the entitlement partner to the Southeast Gate at New Crew Stadium.

“Columbus Crew SC is excited to announce a new, multi-year partnership with American Electric Power as an official Founding Partner of our Club,” said Crew SC executive Vice President and Chief Business Officer Steve Lyons. This partnership will allow us to power our new downtown stadium while helping our supporters learn more about energy savings. We are proud to continue to stand alongside AEP – our partner for over a decade – to honor our military heroes and further our mutual commitment to education and the Columbus community.”

Continued Lyons: “Over the last several months, we have been proud to announce several Founding Partners of New Crew Stadium. The outpouring of local support from top-tier, Columbus-based corporations demonstrates the immense pride in choosing Columbus and choosing the Crew. Through each of these partnerships, we are able to provide an exemplary matchday experience as well as make critical impacts throughout our community.”

In addition to having entitlement rights to the Southeast Gate at the New Crew Stadium – where nearly 80% of all supporters will pass through – AEP is set to also have presenting rights over Military Appreciation Night and the Hometown Heroes Program, which recognizes local members, past and present, of the U.S. military.

AEP will also have presenting rights to a military appreciation content series to be released by Crew SC in the future. In continuing with their commitment to community work, AEP will also become an associate partner of a community platform that will be announced at a later date.

“AEP looks forward to continuing our longstanding relationship with the Crew, especially as the Club begins this exciting chapter in team history,” said Janelle Coleman, AEP’s vice president of Corporate Philanthropy & Community Engagement and president of the AEP Foundation. “From winning last year’s MLS Cup to the upcoming opening of its world class stadium, the Crew inspires pride in Columbus. We’re proud to support both the team and their unwavering commitment to our community.”

Columbus Crew SC was represented by Legends Global Partnerships in this wide-ranging partnership with AEP.


Vertiv, a global provider of critical digital infrastructure and continuity solutions, will be a Founding Partner and Official Data Center Equipment Provider of Columbus Crew SC as the club moves into its new home, New Crew Stadium, in July. Vertiv will equip the data center supporting the team’s administrative and in-game IT needs, as well as sponsor a customer experience center in the stadium showcase area featuring Vertiv racks, power, cooling and IT management systems enabling a high-tech, connected fan experience.

Vertiv is headquartered in Columbus, but the connections with Crew SC that extend beyond a shared hometown were the chief motivation for the partnership.

“The Crew have become a Columbus fixture, and the new stadium is something the entire community can celebrate and enjoy. The team and organization are stewards of a global game, and their success can be traced to countless international influences,” said Gary Niederpruem, chief strategy and development officer at Vertiv. “We see a lot of ourselves in the Crew story, as a Columbus-headquartered, global organization leveraging our skills, passion and international reach to succeed at the highest levels.”

Vertiv infrastructure equipment will support the network that enables in-game experiences, including the scoreboard and digital signage, and point-of-sale systems throughout New Crew Stadium, as well as office and administrative IT systems for the club’s front office staff. Vertiv is supplying all of the key critical digital infrastructure elements in a bespoke, integrated design, using standard building blocks of Vertiv’s Liebert®, Avocent®, Geist™ brands for racks, uninterruptible power supply (UPS) systems, thermal management systems, monitoring and management hardware and software.

Vertiv and the Crew will also be partnering on additional endeavors, including community service projects, to be announced at a later date.

“The Crew is committed to providing a best-in-class experience for our supporters.  We are proud to partner with Vertiv to design, build and service the infrastructure needed to deliver on this promise,” said Stephen Lyons, Crew SC Executive Vice President & Chief Business Officer.  “Vertiv’s equipment is critical to the operation of our videoboards, digital signage and point-of-sale systems and will elevate the entire match-day experience at our new stadium.”

Columbus Crew SC was represented by Legends Global Partnerships in this wide-ranging partnership with Vertiv.


The University of Miami athletics department today announced that it has selected Legends, a premium experiences company, to oversee marketing partnerships and rights for the Miami Hurricanes.

Through this new partnership, Legends will collaborate with Miami to develop a comprehensive sponsorship strategy and establish meaningful, integrated partnerships that connect brands and corporate partners with the Hurricanes’ passionate fanbase. Legends will bring new partnerships to the university that will celebrate Miami’s rich athletic traditions, its talented student-athletes, and the forward-thinking leadership and innovation of the athletics program.

“We are excited to partner with Legends on our corporate sponsorships and marketing rights,” said Blake James, University of Miami’s Director of Athletics. “Legends works with some of the most recognized brands in sports and we are confident that they can help us leverage both our iconic brand and location in one of the world’s most vibrant cities to drive value for our department, our fans and our partners. We are thrilled to see what the partnership will bring in the years to come.”

Legends will also lead a thorough analysis and valuation of sponsorship rights and introduce its proprietary, data and analytics-driven business intelligence platform, to help identify new opportunities and provide greater insights into Hurricanes fans’ behaviors and interests.

“Miami has built one of the nation’s great athletics programs, and we see tremendous value in creating a customized sponsorship approach that celebrates the university’s unique history and rich athletics traditions, and particularity of the Miami market,” said Mike Behan, Legends Vice President, Collegiate Partnerships. “Our team at Legends will draw upon our vast experience working with the most creative and innovative brands across sports, media, and entertainment, to help expand the incredible opportunities available through this partnership.”

Legends, a global leader in sports and entertainment, was founded by the New York Yankees and Dallas Cowboys. Legends leads significant sponsorship sales efforts across professional and collegiate sports including for the Los Angeles Rams and Los Angeles Chargers, Las Vegas Raiders, Orlando Magic, University of Notre Dame, Georgia Tech, and LA28.

Legends will open a sales and engagement center in South Miami.